Digital and Social Media Business Applications

Indiana University Bloomington

United States of America, Bloomington

University RankQS Ranking

355

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Indiana University Bloomington

United States of America , Bloomington

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines24-Aug-2022 February-2022

Apply to this program

Go to the official application for the university

Duration 48 month(s)

Tuition Fee

USD 38,314 / year

Apply Date February-2022

Next Intake 24-Aug-2022

Digital and Social Media Business Applications

About

Overview This Digital and Social Media Business Applications co-major provides a blend of conceptual and analytical approaches that will engage students in critical thinking as well as data-driven decision-making on this important topic. Four broad areas are emphasized:Provide students the conceptual background and tools underlying search engine optimization, search engine marketing, online advertising, web analytics, email marketing, and social mediaEnable students to develop hands-on skills in using different data sources to make business decisions for customer acquisition, targeting, and relationship managementIntroduce students to tools for leveraging network resources and using large data sets for social network analysis, sentiment analysis, and web analyticsProvide exposure to the legal, privacy and ethical issues with respect to data gathered in the digital and social media environmentCareer PreparationCareer preparation is built into the fabric of Indiana University Bloomington. After all, you’re here to get an education that prepares you for whatever comes next, whether that’s a job or graduate school.You have access to career development services throughout your time as an IU student. And you’re encouraged to pursue internships, volunteer activities, and service learning opportunities to build your resume at every turn. I want to find another Bachelor Course

The Digital and Social Media Business Applications co-major at Indiana University Bloomington is designed to complement any Kelley major with advanced business analytics skills, giving students the ability to better integrate data insights into their on-the-job analyses and decision-making.

Disciplines

Digital Marketing

Business Intelligence & Analytics

Requirements

Other Requirements

1 : Academic performance and preparationStrength and quality of your high school curriculumAnticipated completion of secondary school before you start at IURecent grade trendsSAT or ACT resultsEssaysExtracurricular activitiesCommunity serviceWork experience