Digital Campaigning and Content Creation

First-rate digital content has one primary quality; it makes us pause and want to look, to hear the message, to discover what happens next. Can the creation of such compelling material be a happy blend of good fortune and good timing. No its not: there is a method, and it can be mastered using skills learned on this practically focused course. By understanding the language of film you will learn how to improve content. Along with campaign strategy, you will learn engaging visual storytelling techniques (such as mise-en-scene, continuity and montage) that are essential for effective short documentaries, adverts or dramas. You will also learn key news-media production skills (such as interviewing, managing, producing, directing, shooting and editing short newsworthy film and other digital content).

Drawing on QMUs existing portfolio of courses in PR, film and media, this new course has been inspired by the professional experiences of our academic staff. Our media production lecturers have won a host of international awards for their short films and are highly successful on social media. Our PR and communications lecturers have professional and personal campaign experience and are involved with a range of campaigning organisations. This experience is at the centre of our teaching approach and we always engage students in producing real strategies and content for real clients. This results in campaigns where video and digital content have had a profound effect on audiences and have been crucial in achieving strategic aims and objectives.

• The course is designed to meet not just current industry practice, but developments in the future. You'll be well placed to produce strategic and creative content to compete in a world where video accounts for 80% of internet traffic.*
• Our staff live and breathe their subject with a passion, and you will be taught by multi-award winning lecturers including Walid Salhab whose short films have accumulated more than 8 million hits on social media.
• You will work in a personal and collegiate environment that nurtures creative talent, which will enable you to build your portfolio and that supports entrepreneurial students to establish their own businesses. Please watch the short film on our website to hear one of our students talk about her experience of the course.
• Flexible block-study means you can combine study with your existing work and life commitments.
• This course is accredited by the Digital Marketing Institute (DMI). The DMI accreditation shows employers that your degree and learnt skills/knowledge are up to date with the latest findings in marketing and that you have received a high quality multi-disciplined degree (see 'DMI accreditation' tab for more information.

*according to industry forecasts (CISCO 2016).

July for September start OR November for a January start.

There is no formal deadline, but you should be aware of the time requirements of visa applications which vary by country. We do not accept applications where the candidate will not be able to arrive on the term start date, but if the application otherwise meets our criteria, will recommend a start at the next available course start date (January or September).

The University requires all students to demonstrate sufficient academic English language proficiency to undertake and derive full benefit from their chosen programme of study. This page acts a guide to help you meet the English language requirements for your chosen course.

Students who are not a national of a Majority English Speaking Country, as recognised by the UKVI, must meet the English language requirements of their intended programme of study.

A UK honours degree or equivalent from a relevant subject area (arts, humanities, health or social sciences). Students without an honours degree may be considered if they have other relevant qualifications and/or appropriate work experience.

International: You will be required to provide evidence of English language competence at no less than IELTS 6.0 with no individual component score less than 5.5. Please note the PgCert Health Interventions in Fragile and Conflict-Affected States is only open to applicants who do not require a student visa to study.

Taught Postgraduate Courses

Applying online

You will find all our degree programmes listed on our course information pages. To apply for your chosen programme, click on the “Apply for thisCourse” button which appears top right on each course page.

Each programme will list the entry requirements, available awards, study modes and available start dates.

Select your programme and preferred start date and begin your application.

Application form

On our application form please input your basic details. Be careful spelling your email address as this is how we will contact you about your application in future.

As part of your application on the form, you will need to write a personal statement specific to the course that you are applying. This is your chance to sell yourself through highlighting your experience, suitability and motivators for wanting to join this course at QMU.

You will have the chance to upload supporting documents as part of your application. This is an important part of the admissions process and without seeing supporting documents, tutors will not have enough information to make a decision on your application.

The form allows you to save your application should you wish to complete it later.

Once complete you can submit your application to us and you will receive an automatic acknowledgement email confirming receipt of your application. You will also receive a QMU applicant ID number which you should keep a note of and quote in any correspondence to QMU.

Find your perfect course using our Course A-Z list

Alternatively if you know which course you'd like to apply for, you can apply using our online application form

Supporting documents

As part of your application you will need to submit to us:

• A copy of your degree certificate
• A copy of your academic transcripts
• One or two letters of reference, depending on the course. If you finished your degree within the last three years, we ask for an academic reference. References must be signed, dated and written on letter headed paper or sent directly from a professional email account. You can find more information on how to get references here.

If your documents are in any language other than English then they will need to be accompanied by a formal certified translation into English, by either the awarding institution or a sworn translator.

Students whose first language is not English are required to provide us with proof of their English language ability. More information on how to do this can be found on our English language requirements page.

If you have not yet graduated and don’t have your degree certificate, this can be sent to us at a later date.

Interviews

Some of our courses require interviews as part of the selection process. If your course requires an interview it will be noted on the course page and if successfully chosen we will contact you by email with further instructions and information. Where applicants are unable to attend an interview on campus, it may be possible to arrange a telephone or skype interview.

Deadlines

A number of our most popular courses have set a closing deadline for applications. Where a deadline has been set this will be detailed on the individual course page.

Decisions

You should expect a decision on your application within four weeks of submitting a fully completed application with supporting documents. Where programmes have set closing dates with an equal consideration deadline, decisions will be notified within four weeks of the closing date.