Digital Marketing and Advertising

University of Hull

United Kingdom, Hull

University RankQS Ranking

521

Apply Now!

Go to Official Website

Home/United Kingdom/Hull /University of Hull/Digital Marketing and Advertising

University of Hull

United Kingdom , Hull

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines29-Sep-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 16,000 / year(s)

Next Intake 29-Sep-2026

Digital Marketing and Advertising

About

About this course

Through a hands-on approach, you’ll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online advertising, helping you develop valuable skills for today’s business environment.

By delving into these areas, you’ll also develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management, and ethics.

You’ll be studying in the Business School which has the largest lecture theatre on campus, as well as giving you direct access to dedicated computer suites.

Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) also mean you’ll be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.

Requirements

Entry Requirements

What do I need?

Typical offer

2:2 in any subject area

Additional entry requirements for this course

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by the University of Hull.

If your English currently does not reach the University’s required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Career

Future prospects

Graduating with an MSc in Digital Marketing and Advertising will help prepare you for an exciting career in a variety of digital-led roles. Roles like digital marketing management and strategists, social media marketing, advertising and digital channel management, SEO and content marketing management and many more.

You’ll also be equipped to develop and implement marketing strategies for all kinds of businesses and organisations.

We also offer career support from the Student and Graduate Centre for Professional Success which connects students with businesses. The centre offers support such as mentoring and CV workshops.