Digital Marketing and Analytics,MSc

Aston University

United Kingdom, Birmingham

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423

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Home/United Kingdom/Birmingham /Aston University/Digital Marketing and Analytics,MSc

Aston University

United Kingdom , Birmingham

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Aston University,Birmingham

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 23,500 / year

Next Intake September-2026

Digital Marketing and Analytics,MSc

About

Course overview

Delivered by the triple-accredited Aston Business School, our MSc Digital Marketing and Analytics programme blends academic rigor with practical application to equip you for success in the dynamic field of digital marketing. This comprehensive approach ensures you acquire the essential skills and knowledge demanded by today's digital marketplace.

The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, you will explore the latest trends and strategies, preparing you to meet the growing demand for digital marketing expertise both in the UK and globally.

Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.

MSc Digital Marketing and Analytics

Our MSc Digital Marketing and Analytics programme blends digital marketing theories with practical skills, preparing you for success in diverse marketing roles in today's digital world.

What we will provide
First-class teaching in the UK’s second-largest city, delivered by a diverse array of staff who will inspire and excite you. You will benefit from applied learning, research-informed teaching and constructive assessment.

We are also an Adobe Creative Campus meaning you will have access to top-notch software licenses, including Adobe and Solidworks, commonly used in industry.

What you will provide
It is important you learn how to adapt a growth mindset to your studies – understanding that intelligence and success come from applying yourself, a willingness to learn and an ambition and drive to excel.

What skills we teach
Our programme fosters crucial skills for the digital landscape. You will gain proficiency in digital marketing tools, creative digital communications and branding, alongside analytical prowess in data metrics. Equipped with research and strategic abilities, you will lead digital transformation, while honing project management and teamwork skills for effective collaboration in diverse settings.

Career prospects
As an Aston University Digital Marketing and Analytics graduate, you will hold a dual award, combining academic excellence with professional certification from the Digital Marketing Institute. Equipped to embark on diverse roles in digital marketing strategy, e-commerce, content and social media management, you will thrive in the ever-evolving digital landscape.

Requirements

Entry Requirements

You can apply for year 1 of a Bachelors degree with a two-year diploma/certificate. We normally look for average GPA of 3.0/5.0 as a minimum.

Some degree programmes, such as engineering, sciences and languages, require specific subject backgrounds.

If you have or you are on the path to study a different qualification, please contact us at [email protected] for an evaluation.

English Program Requirements

Undergraduate (Bachelor Degrees)

School/Programme	Reading	Writing	Listening	Speaking	Overall
Aston Medical School	7.0	7.0	7.0	7.0	7.0
Aston Business School	Two bands at 5.5 and other bands at 6.0 and above	Two bands at 5.5 and other bands at 6.0 and above	-	-	6.5
Engineering and Physical Sciences	5.5	5.5	5.5	5.5	6.0
Health and Life Sciences (except Aston Medical School)	6.0	6.0	6.0	6.0	6.5
Health and Life Sciences (Optometry)	6.5	6.5	6.5	6.5	7.0
School of Social Sciences and Humanities	5.5	5.5	5.5	5.5	6.0

* The above is applicable to students entering Years 1 and 2 of undergraduate programmes. Articulation into the Final year will vary depending on the degree programme and subject to the agreement with the partner.

** BSc Biochemistry, BSc Neuroscience, BSc Biology, and BSc Psychology programmes (all) will accept applications from candidates where one band is at 5.5 and the others at 6.0 and above.

Career

Career prospects

Graduates of the MSc Digital Marketing and Analytics programme possess a unique combination of skills that are in high demand across various industries. This positions them well for a wide range of career opportunities in the private, public and not-for-profit sectors, both in the UK and internationally. The programme's focus on the latest digital marketing strategies and technologies prepares students for key roles such as:

Social media manager
Content marketing specialist
Digital analytics analyst
Digital advertising executive
Digital public relations manager
Search marketing specialist
Digital marketing consultant
E-commerce manager

These roles span across diverse organisations and marketing agencies, enabling our alumni to drive digital transformation and strategy, manage comprehensive digital marketing campaigns and lead digital change within businesses of all sizes.

Our graduates have successfully secured positions in leading companies and innovative start-ups, leveraging their skills to enhance digital presence, engage with audiences and drive business growth.