Digital Marketing and Analytics MSc

In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.

This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.

You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.

Please note: this course is still subject to validation. Some course information may not be available at this time.

After you graduate

You will graduate ready for a wide range of roles, such as:

• Digital marketing manager/strategist
• Social media marketing manager
• Web analyst
• Content marketing manager
• Search marketing strategist.

You may also decide to continue your studies at Kingston University through doctoral research. Many marketing graduates decide to use the skills they have learned to set themselves up in business.