Digital Marketing BA

Do you have the ideas and vision to spot market opportunities, predict the next big thing anddevelopdigital marketing strategies which enable brands tocapture both attention and market share?

Then take the opportunity to study BA Digital Marketing at Richmond.

Its the perfect time to take this programme as digital marketing professionals are needed now more than ever to lead innovative organisations, from start-ups to global corporations.

As with all of our students at Richmond, youll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.

Our programme encompasses all aspects of marketing and digital marketing from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.

You will be challenged to think critically and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.

On top of all this, youll be provided with a solid foundation in general business and management knowledge with a specific focus on digital marketing, both as business strategy and a function.

You will gain an understanding of the many different strands of digital marketing user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. Whatever your goals, by the end of the programme, youll be a master of digital marketing someone who knows how to reach and influence people through multiple digital platforms.

Theres a broad spectrum of electives on offer in the third and fourth years. Choose from topics which are highly valued by future employers such as Data Science, Advanced Computer Applications in Business, Coding and Web Design. Its an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.

Youll be given the chance to work on live marketing briefs, so youll have a real grasp of how marketing and digital marketing works in practice. Guest speakers are invited to meet our BA Digital Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and digital communication companies, youll be ideally positioned to capitalise on internship opportunities.

On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the worlds largest professional body of management accountants, entering into their Operational Level.

At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.

This programme can also be taken as a three year pathway depending on previous qualifications. The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.

Academic Entry Requirements

Below is information on our entry requirements for both the 3 and 4 year pathways.

We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected].

The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.

Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.

Internships
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.

Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.

Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

You apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).

In order to submit your application you will need the following information

• Details of your education history, including the dates of all exams/assessments
• The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
• A personal statement this can either be emailed as a Word Document or PDF, or completed online
• An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.

When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.

If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.