This Level 6 degree apprenticeship will provide the practical and theoretical training for developing digital marketers who want to gain new skills and a formal degree qualification. This includes those early in their career and school leavers applying for degree apprenticeship roles. Apprentices should work in a digital marketing role in a marketing agency or in-house marketing team.
Digital Marketing Degree Apprenticeship - Degree apprenticeships
Digital Marketing Degree Apprenticeship - Degree apprenticeships
About
Empowering the next generation of digital marketing professionals, the Digital Marketing Degree Apprenticeship will give apprentices the know-how to plan, execute and evaluate successful digital campaigns.
Covering marketing, communications and strategy, apprentices will gain core knowledge, skills and behaviours required to thread innovation and insight through every project. With digital technologies constantly transforming the marketing landscape, this programme will support marketing professionals to take advantage of new opportunities for delivering creative campaigns with measurable impact.
Who is this apprenticeship for?
This Level 6 degree apprenticeship will provide the practical and theoretical training for developing digital marketers who want to gain new skills and a formal degree qualification. This includes those early in their career and school leavers applying for degree apprenticeship roles. Apprentices should work in a digital marketing role in a marketing agency or in-house marketing team.
Course outline
The apprenticeship is taught at undergraduate level (Levels 4-6) over three years, starting with a foundation of business and management topics that will underpin a specialism in digital media for marketing.
- Stage 1
- Stage 2
The first stage of the apprenticeship is taught at Level 4 over 12 months and includes:
- Financial Management
- Digital Marketing Skills
- Strategic Management
- Developing Digital Marketing Skill.
The second stage is taught at Level 5 over 12 months and includes:
- Marketing Communications
- Services and Events Marketing
- Excellence in Business Project Management
- The Professional Marketer.
The final stage of the degree apprenticeship is taught at Level 6 over 12 months and includes:
- Big Data and Analytics
- Digital Marketing
- Project Proposal
- Final Project.
Requirements
Entry Requirements
- Be employed in a job in England with responsibilities aligned with the apprenticeship.
- Have a minimum of five GCSEs at Grade C/4 or above including Mathematics and English.
- Be a UK/EU/EAA resident for at least three years prior to starting the course.
- Have left full-time education when the apprenticeship starts.
- Be at least 16 years old.
English Program Requirements
To be accepted onto our programmes, you must be able to satisfy the University's English language requirements. The level required will depend on the programme you are applying for. We strive to make your application process as easy as possible, however in all cases we reserve the right to request an English language qualification and / or conduct an interview.
We accept a wide range of English language qualifications including:
- IELTS Academic
- TOEFL
- PTE Academic
- TOEFL iBT Home Edition
- Password
- Duolingo English Test (for entry onto Pre-Sessional English programmes, and direct entry courses starting in January 2022 and September 2022, excluding Aston Medical School, OSPAP, and Postgraduate Research degree programmes).
- Kaplan International Tools for English (KITE)
Fee Information
Tuition Fee
GBP 20,200 / yearDigital Marketing Degree Apprenticeship - Degree apprenticeships
Aston University
United Kingdom,
Birmingham
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