Digital Marketing Design Essentials

Focuses on the use and impact of digital media in marketing communications, to enable students to gain competencies in information technologies, social media, and organizational cultures, and more effectively practice the social, cultural and economic dynamics of digital media marketing.

View the Curriculum

Students in the Digital Marketing Design Essentials Graduate Certificate Program will learn a wide range of leadership and management skills in addition to the following skills: 

• The use of internet and electronic commerce in developing a marketing strategy. 
• Internet-based marketing. 
• An overview of social networks. 
• Data analysis, probability, and statistics from an information systems perspective. 
• Rudiments of probability and random variables, estimation, special distribution and sampling, Markov processes, hypothesis testing, graphics, and visualization.

• Completed application
  • First-year: commonapp.org
  • Transfer: njit.edu/apply
• $75 nonrefundable application fee
• English proficiency score
• Portfolio (for applicants to the Hillier College of Architecture and Design)

First-Year Students

• Official high school/secondary school transcript in English or a notarized copy
• Official SAT (use code 2513) or ACT (use code 2580)
• Optional, unless applying to the Albert Dorman Honors College

TRANSFER STUDENTS

• Official transcripts from all colleges or universities attended
• Transcript evaluation (WES or NACES member)
• Completed at least 15 semester hours, including:
  • English composition
  • Mathematics (pre-calculus is required for most majors)
  • Science (chemistry and/or physics required for some majors)

• Completed application - NJIT accepts the Common Application for First-Year admission

• Application fee (or a College Board or other fee waiver)

• High school transcript

• SAT (use code 2513) or ACT (use code 2580) - see Test-Optional Admission Policy for Fall 2023

• Letter of recommendation

• Portfolio (for applicants who wish to attend the Hillier College of Architecture and Design) - see Admission and Portfolio Requirements