Digital Media with Foundation Year BA (Hons)

From social media influencers and AI algorithms to wearable tech and digital activism, this BA Digital Media gives you the chance to explore how digital technologies are transforming society, culture and identity.

Why choose this course?

• It combines academic rigour with creative practice and career-focused training to equip you with the critical insight, practical skills and professional experience you need to thrive in today’s fast-changing digital landscape.
• You can build your degree around your goals, studying towards the core BA Digital Media, or tailoring your studies through our specialised pathways in creative practice, marketing or business analytics.
• You will learn from expert academics and industry professionals who blend cutting-edge media theory with real-world insight into digital platforms, AI, social media and cultural change.
• It includes portfolio-building, guest lectures from digital media practitioners and industry placements to help prepare you for careers in media, design, tech and beyond.

What you will learn

You will explore the impact of digital technologies on culture and society by blending critical thinking with hands-on creative practice in areas such as video production, web design, digital storytelling and online research methods.

Through studying cutting-edge topics like AI, algorithmic bias and social media, you will learn a range of valuable skills including in SEO, analytics, visualisation and platform engagement strategies, alongside creative and technical skills in content creation.

You can study towards a BA Digital Media, or specialise on a pathway of particular modules to gain the:

• BA Digital Media and Creative Practice, which combines digital media studies with professional development and applied creative practice, for example in social media, digital design, video editing or journalistic writing
• BA Digital Media with Business Analytics, which combines digital media studies with selected business analytics modules
• BA Digital Media with Marketing, which combines digital media studies with selected marketing modules
• BA Digital Media with Environmental Studies, which combines digital media studies with modules on the environment and environmental law.

By the end of your studies, you will be equipped to work across a range of professional and creative settings where knowledge of digital media is in high demand.

How you will learn

Taught via interactive lectures, workshops, seminars, field visits and self-guided learning, this course encourages creativity, critical thinking, collaboration and personal growth.

It is available to study full- or part-time with classes taking place in the evening.

Foundation Year

If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree. Find out everything you need to know about Foundation Years.