Specialise in Digital Transformation for your Master of Business Administration at Massey
In this specialisation you will develop capability in managing the design and execution of new structures and processes to assist organisations to withstand the wave of digital disruption sweeping industry. You will also develop an understanding of how to develop new competitive digital business models and platform-based product offerings.
Emergent trends including data analytics, artificial intelligence, sensors (in the Internet of Things), and a focus on the customer experience through automation, are disrupting the business models of industries. They require novel market approaches and organisational restructuring to deliver value in a digital-platform orientated world.In the MBA (Digital Transformation) teaching is delivered by an experienced technology manager, who has been at the forefront of innovative technology adoption. With a focus on agile management methods, you will become literate and competent in market disruption management in ways that will enhance your global appeal to modern digitally focused organisations.
This specialisation is only available online. The other online option is Global Business. If you are looking for on-campus options, you can select Global Business or the Business Sustainability specialisations. You also have the option of an MBA without specialisation.
World-class online learning
You'll get access to world-class online technology 24/7 and engaging learning methods. This includes online classes and team-meetings, along with forums and group-work. This allows you to network with and learn directly from your peers and faculty.
- Find out more about the Master of Business Administration
- Register your interest
Insights
The QS World University Ranking by Subject ranks Massey in the top 500 universities worldwide in this subject area. Shanghai Ranking's Global Ranking of Academic Subjects 2024 ranks Massey in the top 201-300 universities globally.
Our AMBA (Association of MBAs) accreditation encourages our programme to ensure students have:
- A positive impact on themselves, organisations, and society for the benefit of all stakeholders
- Understand and respond through sound business practices to the challenges facing the planet
- Lead themselves and others in the achievement of organisational goals within the context of sustainable development, contributing effectively to a diverse and inclusive team environment
- Think critically and make decisions with integrity based on complex information, understanding the overall impact of managerial decision-making
- Understand organisations and their stakeholders, and have an awareness of public policy and the regulatory environment
- Integrate functional knowledge and apply strategic management skills at a senior level in changing business environments
- Operate effectively and respectfully in cross-cultural settings
- Enhance their careers and commitment to lifelong learning
Related qualification: EMBA
If you have 7+ years full-time work experience (with 3 of those in management) and you are looking for executive face-to-face learning over 10 weekends in less than 2 years, consider our Executive MBA programme.
