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    English, Media and Cultural Studies
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    Liverpool John Moores University

    English, Media and Cultural Studies

    Liverpool John Moores University

    Liverpool John Moores University

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    United Kingdom, Liverpool

    University RankQS Ranking
    755

    Key Facts

    Program Level

    Bachelor

    Study Type

    Full Time

    Delivery

    On Campus

    Course Code

    PQ33

    Campuses

    Mt Pleasant

    Program Language

    English

    Start & Deadlines

    Next Intake DeadlinesSeptember-2023
    Apply to this program

    Go to the official application for the university

    Duration 3 year(s)
    Tuition Fee
    GBP 20,550  / year
    Next Intake September-2023

    English, Media and Cultural Studies

    About

    Why study English, Media and Cultural Studies at Liverpool John Moores University?

    • Extensive range of texts studied, from Milton, Woolf and  Dickens to Margaret Atwood,  Kazuo Ishiguro  and  Arundhati  Roy
    • Taught by leading scholars who have published books on many topics, from Sherlock Holmes to Irish rock music and teenage bedroom culture
    • Large range of option modules to choose from depending on your interests
    • Work placement opportunities in Britain and overseas in teaching, public relations, international development, charities, tourism, the media, creative and heritage sectors

    About your course

    The BA (Hons) English, Media and Cultural Studies at Liverpool John Moores University gives you an opportunity to look at how literary and media texts address their audiences. Through gathering expertise in critical appraisal, analysis of case studies and independent study, students learn to communicate effectively in interpersonal, formal and digital environments.

    You will achieve this through the study of media institutions, publishing and journalism, as well as forms of applied communication in practical areas including, public relations, social marketing, fiction, documentary, video games, magazines and new media. You will also examine cultural trends and practices, including popular music, youth culture, world literature, neo-Victorianism, social media, travel, and fashion.

    Your study of literature will be defined by an eclectic choice of texts, from the classics to popular fiction.

    We are interested in traditional authors such as William Blake, Charles Dickens and Virginia Woolf and in contemporary writers such as Margaret Atwood, Kazuo Ishiguro and Arundhati Roy. Alongside British literature we study American literature and culture and Irish, postcolonial and world writing.

    We introduce you to many different types of text such as detective novels, children's fiction, fairy tales, ballads, prison testimonies, African American slave narratives, travel writing, protest literature, diaries and letters. Our diverse portfolio of options lets you explore new topics and choose your own pathway through the degree as your interests develop.

    The programme is designed with your future employability in mind, so you are encouraged to develop transferable skills such as research, formats for professional writing, communication, problem solving, teamwork and independent working. 

    Some modules ask you to engage in collaborative blogging, contributing to online archives and improving your digital skills. Although we focus on theoretical and critical study, we incorporate applied case studies and work-related learning into many aspects of the programme, including a period of work experience with a local or national organisation.

    What you will study on this degree

    Please see guidance on core and option modules for further information on what you will study.

    Further guidance on modules

    Modules are designated core or option in accordance with professional body requirements, as applicable, and LJMU's Academic Framework Regulations.

    Whilst you are required to study core modules, optional modules are also included to provide you with an element of choice within the programme. The availability of optional modules may vary from year to year and will be subject to meeting minimum student numbers.

    Where changes to modules are necessary these will be communicated as appropriate.

    Level 4

    Core modules

    Media Texts
    20 credits

    This module will enable you to analyse the social, cultural and political importance of the mass media in precise ways.  Centrally positioned as leisure resources and tools of citizenship, the media have a major impact on how we understand our world, ourselves and other people.  At the same time, the media cannot be taken as simply offering 'windows on the world'; the image of reality that we get from television, radio, music, press, the internet and film is more accurately understood as a construction whose version of reality is influenced as much by economic, political and aesthetic factors as it is by the world in which we live. This module will introduce you to a range of methods for studying media texts, and their relevance for an understanding of contemporary socio-cultural debates. 

    Literary and Cultural Theory
    20 credits

    The aim of this module is to provide you with an understanding of the basic strands of literary and cultural theories, such as feminism, Marxism, postcolonial theory, and psychoanalysis. It will allow you to explore and evaluate these theoretical perspectives through practical application to literary texts as well as to other primary sources.

    Media Institutions and Audiences
    20 credits

    This module introduces you to the study of the institutions that produce our media and the audiences that consume them. We will consider broadcast media institutions and examine the tensions that are created when trying to serve the public interests of citizens and the private interests of shareholders. Current institutional case studies include the BBC and the birth of radio, ITV and the early years of television and the rise of Sky in an era of apparent deregulation. We will then move on to examine what audiences may take from their consumption of media and how we can go about researching them. We will consider a range of topics including early research into media effects, uses and gratifications theory, the encoding/decoding model and ethnographic studies of domestic media consumption.

    Professional Writing
    20 credits

    Professional writers produce content for audiences. On this module you will develop your writing skills to a professional standard to produce an original portfolio of writing, containing a feature, review, news story and podcast. You will also critically reflect upon your work and the influence of your practice on the content you have produced. On the module you will learn about: attribution and referencing; editing and proof-reading; writing to meet a brief; various forms of journalistic practice, e.g. print, online, podcasts. 

    Liverpool Legacies
    20 credits

    This module will introduce you to Liverpool as a global city with a rich literary heritage, tracing the creativity and multiculturalism which has shaped, and continues to shape, our world-famous city. You will read a range of works authored by or about Liverpudlians and consider the historical, social, and geographical contexts for writing in and of the city.

    Critical Keywords for English
    20 credits

    This module introduces you to the study of English literature at undergraduate level, through set texts drawn from different historical periods and covering fundamental literary categories (poetry, fiction, non-fiction, drama). It will give you a grounding in the key terms that you will need in critical writing, such as form, narrative, character, and irony, and in the skills needed for English studies, including close reading, reading quickly and efficiently, and researching and writing essays.

    Level 5

    Core modules

    Public Communication
    20 credits

    Public Communication is a work-based learning module about advertising and its role in awareness raising, communicating information and persuasion. We will introduce you to the study of advertising as persuasive communication and you will examine both theoretical and popular responses to advertising as a cultural form and develop critical analytical skills to deconstruct it. We will then move on to the world of Public Information Campaigns (PICs), those not-for-profit campaigns that encourage us to eat healthily, to drive soberly and to engage in sexual activity safely. You will be briefed by a real-world client about a Public Information Campaign they want you to develop. You will then work in campaign teams to design and then pitch a campaign in response to the client brief.

    Optional modules

    Body, Mind and Soul: Seventeenth-Century Literature and Culture
    20 credits

    The aim of this module is to introduce you to a range of seventeenth-century writings in their historical and cultural context to enable you to recognise different forms and genres used in the period. This module will also facilitate an understanding the concept of the Early Modern and issues of historical change and continuity.

    Modernism and Modernity
    20 credits

    This module focuses on the emergence of a modernist movement in Europe and America at the beginning of the 20th century and lasting until the decades after the close of the Second World War. You will be introduced to the literature, culture and politics of modernity through an engagement with a variety of modernist texts.

    Poetry Matters
    20 credits

    This module enables you to develop a critical vocabulary to enhance your understanding of poetry. You will be introduced to a range of poetry from different periods, in different forms and from different cultural locations. Alongside this, you will learn to identify the aesthetic qualities of different poetic traditions.

    Postcolonial Writing: Power, Art and Protest
    20 credits

    This module will introduce you to the field of postcolonial studies through a selection of literary and critical works. It will introduce the debates on the relationship between art, politics and culture at the heart of postcolonial literary criticism.

    Romanticism: Revolution, Reaction and Representation
    20 credits

    In this module, you will develop an understanding of the manifestations of Romanticism in nineteenth-century literature to assess the cultural afterlife and importance of Romanticism and its modes. You will explore the connections between politics, social history, and literary culture in Britain during a period of social instability and intense and rapid changes in many areas of life at home and abroad.

    Short Cuts: Writing in Brief
    20 credits

    The aim of this module is to analyse a wide variety of short writing from the post-Second World War era to develop skills of close reading and textual analysis. You will also explore the relationship between short writing and modernity/contemporary culture.

    The Victorians: Realism and Sensation
    20 credits

    Within this module, you will extend your familiarity with a range of Victorian texts including novels, poetry and essays. You will explore how the Victorian age was characterized by rapidly developing scientific discourses and popular interest in them and understand how contemporary understanding of genre and cultural prestige were inherited from the Victorian period.

    English Independent Study
    20 credits

    This module promotes independent learning activities to give you an opportunity to pursue their own research-informed projects. This module promotes key skills relating to Level 5 work identifying a set of aims or key questions exploring a body of published literature relevant to the project, and effectively communicating information, arguments and analysis.

    Life Stories: Telling Tales and Keeping Secrets in Auto/Biographical Writing
    20 credits

    The aim of this module is to introduce you to the diversity of auto/biographical writing. It will equip you with the critical vocabulary and analytical tools to explore and analyse modern life-writing. You will understand key critical topics relating to life-writing, including the relations of subjectivity and form; the intersections of gender, race, class and embodiment; the role of memory and nostalgia; narrative strategies of confession and secrecy.

    Public Relations
    20 credits

    The module examines a distinct field of communications practice, that of public relations – but it's not just a module for students with PR in mind as a career option.  We're all familiar with the concept and the language of 'spin'. PR practices have become pervasive: tactics that we see people engaging in all the time, from politicians to reality TV celebrities. This module enables you both to critique what goes on in the name of public relations and also to make creative use of its tools and practices.  Central to the module is the idea of producing effective communication – in our case, effective, persuasive writing. We think about how organisations go about doing this: how they cope with challenges that threaten their reputation, and how they take advantage of opportunities to build up their reputation.

    Popular Journalism: Research in Practice
    20 credits

    Magazines are a popular form of journalism, read by many thousands and often staffed by freelance writers. In this module you will both critically evaluate journalistic practice, in contemporary publications like Vogue, Cosmopolitan and When Saturday Comes, and produce professional standard copy for real-world audiences. The module focuses upon contemporary industry practice with an emphasis on lifestyle and feature journalism. You will examine a range of issues that influence the production and consumption of popular journalism. You will undertake research for your own professional-standard portfolio of original reviews and features which meet the professional demands of real-world publications.

    Mediating Popular Culture
    20 credits

    From Spotify to podcasting, the rise of digital media technologies has seemingly led to an ever-expanding range of ways to engage with popular culture. This module questions how far these developments have led to transformations in our experiences of popular cultural texts. For example, how is engaging with a podcast different to listening to radio? In what ways has YouTube transformed our consumption of music videos? Paying particular attention to popular music, the module explores the implications of the mediation of music across a range of technological forms, including: radio, podcasting, video games, television, narrative and documentary film, YouTube and social media. 


    Forms of Slavery
    20 credits

    This module examines slavery from a long historical interdisciplinary and transnational perspective. It will analyse a range of 'slave texts' such as autobiographies, novels about slavery, abolitionist poetry, and contemporary film, to interrogate the diverse ways in which slavery has been represented historically, and contemporary debates around that history.

    Gender Trouble
    20 credits

    This module will develop your understanding of the relationships between gender, sexuality, and literature. Building on the feminist theory you will encounter in your first year, you will explore literature's role in the developments of the sexual politics and gender norms of Western society and culture since the nineteenth century and up to the present day.

    Writing Race in Britain
    20 credits

    This module focuses on post-1948 literature about ethnic diversity in Britain. You will explore a tradition of writing by and about post-colonial migrants and their British-born children, including works of prose, poetry, and drama, and read these texts in relation to contemporary debates about multiculturalism, race and (anti-)racism, and British identity and society.

    Words and Music
    20 credits

    Working-Class Writing
    20 credits

    This module covers a range of working-class literary traditions and genres from the nineteenth century to the present. You will examine the relationship between literary form and social class, consider how working-class writers have appropriated and developed particular genres, and explore the intersections between class and other markers of identity.

    Theories 2.0
    20 credits

    Building on your encounters with key strands of critical theory in your first year, this module offers you the opportunity to further explore contemporary theoretical concepts and ideas, including postmodernism, posthumanism, gender and queer theory, and critical race theory.

    Teaching and work-related learning

    Excellent facilities and learning resources

    We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.

    Teaching is delivered via lectures, seminars, workshops, online activities, peer presentations and film screenings and fieldwork trips (for example, to Copenhagen) and you are expected to spend a significant proportion of your time in private study, using our virtual learning environment, as well as our archives and special collections.  Online discussion boards allow you to further debate, with your tutors and peers, ideas that arise in the classroom. 

    Work-related Learning 

    The programme is designed with your future employability in mind, so you are encouraged to develop transferable skills such as research, formats for professional writing, communication, problem solving, teamwork and independent working.

    Some modules ask you to engage in collaborative blogging, contributing to online archives and improving your digital skills. Although we focus on theoretical and critical study, we incorporate applied case studies and work-related learning into many aspects of the programme, including a period of work experience with a local or national organisation.

    We offer a range of different options in English and further opportunities in Media and Cultural Studies for work-based and work-related learning. For instance, if you choose the Working in the USA module, you will have the opportunity to spend a month or more in the United States at the end of your second year.

    Past students have worked for the editor of Vogue, an advertising agency in New York, a National Park in the Appalachian Mountains, an architect's office in California and theme parks in Florida.

    Support and guidance

    Dedicated personal tutor, plus study skills support

    If you study English, Media and Cultural Studies at LJMU, you will join a friendly and stimulating environment in which you will be encouraged to achieve your full potential in both your academic work and your future career. We pride ourselves on our informal and supportive relationship with our students.

    You will be assigned a personal tutor who will be responsible for your academic and personal progress throughout the course. Along with this scheduled one-to-one support, you will receive regular feedback and guidance from your module tutors on your research, writing and study skills.

    Assessment

    Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

    We believe that all students perform differently depending on how they are assessed, which is why we use a combination of assessment methods. In fact this course has received national recognition for its innovative assessment methods. They include exams (seen and unseen), essays, log books and diaries, group and individual presentations, research projects, response papers, blogs, organised debates and seminars.

    Throughout your course you will be given regular constructive feedback and have opportunities to discuss this with your personal tutor and course lecturers. This is particularly useful in helping you to identify your strengths as well as the areas where you may need to put in more work.

    Course tutors

    Our staff are committed to the highest standards of teaching and learning

    Dr Kathryn Walchester

    Programme Leader

    Dr Kathryn Walchester

    Programme Leader

    Kate's research focuses on eighteenth and nineteenth-century travel writing. She has published work on women writers in Italy and Norway, mountaineering and travel to the north. Her most recent books are Travelling Servants: Mobility and Employment in British Fiction and Travel Writing 1750-1850 (Routledge, 2019), and Keywords for Travel Writing Studies: A Critical Glossary, co-edited with Charles Forsdick and Zoë Kinsley (Anthem 2019). 

    The English Literature programmes at LJMU integrate the study of the authors, texts, and periods you'd expect in high-quality courses with dynamic new approaches including eco-criticism and the study of world literature. Our friendly team of expert teaching staff are research-active and are keen to help our students in their next steps.' 

    Facilities

    What you can expect from your School

    The School of Humanities and Social Science offers an ideal environment in which to expand your knowledge and horizons. Situated on Mount Pleasant in the new 'Knowledge Quarter' of Liverpool, the School is home to five subject areas: English, History, International Relations, Sociology, and Media, Culture & Communication. It has a lively programme of cross-disciplinary research seminars, conferences, visits from international scholars and public events. Research from the School is recognised nationally and worldwide.

    Disciplines

    Faculty of Arts

    Professional and Social Studies

    Requirements

    Entry Requirements

    Applicants require a High School Certificate (Tawjihi) plus 1 year of further study to include: Community College Certificate / Diploma / General Vocational Secondary Education Certificate For entry onto the first year. A-level applicants require 104 points are required and students studying the International Baccalaureate Diploma will need to achieve 27 points or more for first year entry.

    Career

    The career paths followed by our graduates are varied in nature.

    Alumni can be found working in advertising, marketing, public relations, museums, arts administration, media production, the publishing industry, retail, leisure and charitable organization management, educational administration, accountancy, the social services, teaching and the Civil Service.

    Student Futures - Careers, Employability and Enterprise Service

    We are committed to ensuring all our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available to you, within and beyond your course.

    Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose. It will enable you to become more proactive, adaptable and resilient in your awareness and approach to career possibilities.

    Every student has access to Careers Zone 24/7, LJMU's state-of-the-art suite of online tools, resources and jobs board. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU's in-house recruitment service, ensuring students can build experience whilst they study.

    One-to-one careers and employability advice is available via our campus-based Careers Zones to accelerate your job search and applications, CV and interview technique. Themed careers and employability workshops, a programme of employer events and recruitment fairs run throughout the year and students have the opportunity to hear from a range of alumni who openly share their own onward experience.

    Student Futures work with businesses to create opportunities for fully funded internships which help students increase their network within the Liverpool City Region and beyond. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.

    A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU's Careers, Employability and Enterprise Services after you graduate and return for one-to-one support for life.

    Fee Information

    Tuition Fee

    GBP 20,550  / year

    How to Apply

    All applications for September 2023 entry must be submitted by Friday 30 June 2023. Once an offer has been made, applicants will have a further 28 days to pay a deposit for the course. Failure to do so, may result in your offer being cancelled.

    When you apply to LJMU via UCAS, your ability to achieve the entry criteria is just one area that we take into account. Another important part of the application form is your personal statement, which is an opportunity for you to tell us about yourself. You should include your skills, relevant interests and hobbies, along with why you want to study the course. 

    Any work experience or voluntary work should be mentioned here, but don’t just state where and when, tell us about what you have learned and why you enjoyed it. We are looking for motivation, commitment and enthusiasm. This is your opportunity to convince us why you would like to study on the course you have chosen at LJMU.

    If you need further help in filling in your UCAS form there are full instructions at ucas.com or you can contact UCAS direct: +44 330 3330 230 open Monday to Friday, 8.30am-6pm (GMT)

    You can submit your application to UCAS from 6 September for entry in September the following year. We advise early applications as some courses become full. The final application deadline for International students is 1 April 2023.

    Additional requirements

    In addition to satisfying the general academic criteria, you will also need to demonstrate your English language proficiency. The English language level required is also listed alongside each course in this. You are advised to check our online course information for detailed and up-to-date entry requirements for specific degrees.

    If you miss the deadline for applications, don’t worry, as applications for many courses can be made through UCAS Clearing.

    Once you have applied UCAS sends the applications to us and we pass them to the Admissions Officer responsible for selecting students for each course. Every application is considered very carefully and you will be notified by UCAS whether or not your application has been successful. You can also track your application and make your decisions online via UCAS Track.

    Liverpool John Moores University

    English, Media and Cultural Studies

    Liverpool John Moores University

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    United Kingdom,

    Liverpool

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