Enterprising Women

You will study:

• Opportunity analysis, idea generation and risk recognition.
• Values, success and strategic planning.
• Desirability, feasibility and viability
• Storytelling, marketing and pitching for business.

By the end of the course you will understand how to:

• Create and explore ideas and business opportunities in your sector, including ethical implications.
• Conduct market research covering customers and competition to assess market size and viability.
• Promote and market the resulting products/services to potential customers.

Guest lectures and case studies of local entrepreneurs will expand participant knowledge and understanding of the practical issues faced in identifying and researching a viable business opportunity.

Upskilling Courses

In partnership with the Scottish Funding Council (SFC), our online upskilling short courses have been developed in response to feedback from businesses regarding their people and skills needs and are therefore helpful for individuals considering their employment options as well as organisations looking to upskill their employees. Find out more:

Learning Methods

The course will be delivered online using the University’s virtual learning environment, CampusMoodleand the virtual meeting platform Blackboard Collaborate, which is similar to Zoom.

Course information will be available through a welcome pack and the first session will be a short online induction and introduction where you get to meet course leaders and other participants and ask questions.

Each topic will be introduced through an online content pack including text, videos and activities for you to review and undertake at your own pace prior to the relevant workshop where we will discuss the material. Your participation in the online group discussions will enrich both your learning and that of the group.

In the online workshops there will be small group activities undertaken in breakout groups and larger group discussions. Brief talks will introduce each topic and there may be case studies or guest lectures to illustrate key points and bring the content to life.

Workshops will take place on Tuesdays and Fridays 10:00 12:00 noon.

There will be individual activities and some research to undertake between workshops.

Assessment is by presentation and reflective report.

Independent Study

This course is completed online through individual study and group discussion. Your anticipated time commitment will be approximately 150 hours, including content review, activities, workshops and the preparation and submission of your assessments. Your course leaders will be there to facilitate your learning and support you through the course.

Assessment

This course is assessed through reports and an oral assessment.

Staff Delivering on This Course

This course has been developed and will be delivered by a team with practical and diverse experience and expertise in a variety of businesses and the support of those running and developing businesses. A number of guest speakers will also be invited to workshops during the course.