What you'll study
This programme aims to help students to develop an understanding of:
- The key dimensions of entrepreneurship theory and processes within organisations.
- The role of business innovation, creativity and knowledge within organisations.
- The development and operation of markets for resources, goods and services.
- The influence of economic, ethical, legal, political, sociological and technological factors upon the strategy, behaviour, management and sustainability of organisations.
- The roles of marketing and customer expectations within business practices.
- Effective management and development of people within organisations.
- The diverse processes, purposes, structures, and governance within organisations.
The course material aims to provide you with the knowledge and skills needed to assist with managing the innovation process in companies. You will use critical frameworks such as PESTLE to analyse businesses at local, national and international levels.
