Events and Experience Management MSc

Course overview

The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.

• The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.
• The course addresses the principles employed in making strategic decisions and the more immediate, dynamic operational decision making, offering insight on leading and managing within these sectors.
• You will develop, upon successful completion, a set of highly transferable management and creative skills which should enable you to excel across international boundaries and cultures.

Why you should study this course

• Each semester you will complete a project which allows you to adapt and focus your learning from other modules. This project should enable you to uniquely shape the direction of your studies while preparing for your final project and give you the opportunity to gain hands-on experience and deliver live event.
• Our guest lecture week, which runs every year (subject to change) provides an opportunity for you to engage with a range of industry and academic speakers, many of whom are former students who have now established themselves as event leaders. This event, on average, has between 35-40 guest speakers participating each year. They not only share their insights into industry trends and issues but can also offer opportunities for internships or short-term work experience².
• You will have the option to apply for a ‘professional experience’ opportunity², designed to further develop your skills and knowledge with the aim of maximising your employability prospects. See modules for more information.
• Selected students will get the opportunity to take part in the NEC EventsWeek Live, with the NEC offering a 12-month mentoring programme to the best performing students².
• The university has links with a range of events and experience organisations such as the National Exhibition Centre (NEC) group and CBS Arena.

Careers and opportunities

Upon successful completion of this course, you will be able to:

• Design and conduct research in events business management contexts using appropriate quantitative and/or qualitative methodologies.
• Critically assess the business and economic environment of event industry/sectors and make practical judgments in the application of relevant core management principles.
• Extract, interpret and synthesise relevant event management data and develop reasoned conclusions.
• Evaluate event management strategies and policies within the context of practical organisational management skills and knowledge.
• Evaluate within a conceptual framework current research in Event management.
• Investigate and apply knowledge which supports decision making in managing an events business.
• Develop events business strategies and policies that relate to the issues of event business management.

Careers in event management are diverse, and upon successful completion, you could work in jobs such as:

• Establishing your own event company
• Event organiser
• Conference centre manager
• Event marketing executive
• Event media and PR executive
• Event sales executive
• Risk and security manager.

The course is also designed to help encourage and nurture entrepreneurial ideas, which is vital in both ensuring successful and viable event businesses, or for helping you set up your own, new business venture.

The broad set of skills you should develop in the areas of business, management, marketing and finance, means you should graduate with an invaluable skill set which can be transferred to many other areas of business management, whether this relates to general management, project management or marketing within the private, public and voluntary sectors.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The university’s Talent Team provide a wide range of support services to help you plan and prepare for your career.