Events Management top-up

This module provides you with an overview and understanding of the diversity, function, role and purpose of events in society. You will study a range of topics in relation to the event industry including history of events, event typologies, traditions, rituals, symbolism, communities, event as performance, event industry sectors, stakeholder analysis and stakeholder mapping.

This module aims to develop you as an independent and reflective learner, using a broad range of academic skills. You will be able to take responsibility for your own performance, learning and actions within the context of the events management profession.

The aim of this module is to provide you with a grounding in marketing theory in the context of events management. You will explore what the term 'marketing' means and definitions of marketing; the marketing/business/external environment; marketing research; the marketing mix segmentation, targeting and positioning; digital marketing; marketing and social media; conferences, exhibitions and meetings management; and international marketing.

This module introduces you to the application of event planning models, project management and risk assessment techniques to a variety of events. The module will be taught through a combination of lectures, workshops using case studies of real life event examples, and expert guest speakers. You will participate in small group task-orientated activities based around real world event scenarios, including "opportunities" to work on real world events via EventStart.

This module develops your understanding of the role and importance of design, creativity and theming in the event production process. You will develop your understanding of the impact of design on audience experiences through a combination of lectures and seminars. Theories and concepts will be introduced through the lectures whilst the seminars will adopt a problem-based learning approach, employing small group teaching to encourage you to take responsibility for what and how you learn. Field trips and guest speakers will be utilised to reinforce the theoretical concepts.

This module introduces you to management and leadership theory with particular reference to the events industry. It aims to develop your management skills which you can apply in employment or in practical elements of your degree.

This module equips you with the theoretical knowledge, understanding, and practical skills needed to plan a live event. The module covers aspects relating to event planning/project management, event idea generation, target market and competitor analysis, management of resources, and support services.

This module equips you with the theoretical knowledge, understanding, and practical skills needed to plan a live event. The module covers event experience design, eventscape, event staging and logistics, event quality, event closure, event monitoring, and event evaluation.

This module enables you to understand a variety of research methodologies and to critically analyse the application of different research methods to a diverse range of research topics. You will gain an in-depth insight into the different strands of research design. This will cover diverse strategies and methodological frameworks, data collection methods, data analysis methods, ethics, sampling, undertaking reflexive research, and will also consider visual approaches.

This module enables you to understand the principles and practices of human resource management in events organisations. This will cover job design and description, recruitment, selection, induction, training, retention, performance review, contracts, pulsating organisations, organisational structure and organisational culture, volunteering, motivation and reward, management styles, leadership, communication, decision making styles, working in teams, and principles and policies of HRM in Events.

This module equips you with the skills and knowledge needed to manage integrated marketing communications and brand support activities, contextualised to events. This module looks in depth at the range of tools available to marketers to develop an effective marketing communication strategy. The assessment allows you to design a campaign for the successful launch of a new product or service of your choice and to critically evaluate the effectiveness of a case study campaign.

This module provides you with the opportunity to develop your organisational awareness and the skills required to improve performance in a professional capacity. You will learn to identify developmental needs in terms of knowledge, skills and experience for an intended career pathway, and consider, prepare and design personal strategies and action plans to develop knowledge, skills and experience.

This module enables you to examine the theories and practices of business ethics in national and global contexts and it provides an awareness of the relevance and importance of business ethics in a global economy. The module will cover law and ethics in business; corporate social responsibility; corporate accountability; corporate citizenship; consumers and the environment; internal constituencies; sustainability; employees and business ethics; fair trade and ethical sourcing.

This module enables you to investigate and critically analyse a topic that relates to Events Management. The focus of the module rests on independent student learning. However, a number of workshops will be delivered to support and facilitate your learning and research project development process. These activities will consist of you using your own ideas and data as material in these sessions. You will be further supported by your personal tutor in individual supervision meetings.

This module develops your understanding of the concepts of entrepreneurship and business enterprise. You will work individually on a chosen business idea and present your idea to a panel of tutors, demonstrating entrepreneurial skills.

This module equips you with knowledge and understanding of event impacts and related theoretical perspectives. This module will consist of lectures outlining theoretical and conceptual approaches to, and an understanding of, event impacts followed by seminars informed through student led activities and field visits around Liverpool.

This module provides you with an opportunity to critically investigate current issues of debate within the events industry. Exploring interrelationships between events and wider policy aims will allow you to contextualise events within a wider political setting. How events function under different political ideologies will frame your understanding of how events can be subject to varying contemporary debates.

This module places the events industry within a wider political setting. Political ideologies will frame your understanding of how events can be subject to varying socio-economic opportunities and constraints. Exploring interrelationships between events and wider policy aims allows you to contextualise events within a wider national and international setting.