The Brand Management and Marketing concentration of the Fashion and Textile Management Degree focuses on the marketing functions required to promote and distribute products in the fiber, textile and apparel industries. Courses provide knowledge and skills for planning and execution of marketing strategy, brand management, retail planning and allocation, consumer behavior, advertising and promotion, and international trade and sourcing. Courses incorporate active learning, including teamwork and application of classroom knowledge to real-world industry challenges.
For more information about this program, visit our website.
Department of Textile and Apparel, Technology and Management
North Carolina State University
Campus Box 8301
Raleigh, NC 27695-8301
