This new version of our industry-focused two-year degree programme offers a unique opportunity for you to learn about the fashion and media industries from within Cond Nast, a global mass media company.
Our BA (Hons) Fashion Communication & Industry Practice programme introduces you to communication concepts and industry practices specific to fashion, media, and the wider creative industries, including beauty and lifestyle. This broad-based multi-disciplinary course examines a range of areas that include:
- fashion marketing and promotion
- branding, business, and management
- fashion styling
- image-making
- photography, film, and creative direction
- graphic & digital design
- fashion magazines, media & journalism
- fashion campaign strategies and content creation
The course covers essential theory and practice, offering you direct exposure to and interaction with industry professionals. The curriculum is designed to allow for flexibility so that the newest and emerging trends, philosophical debates, theoretical approaches, and industry practices can be integrated into your learning experience. The course encourages you to consider diverse attitudes and cultural viewpoints; recognising fashion's role and significance in cultural, economic, global, local, and community contexts.
The aim of this programme is to enable you to achieve an Honours Degree in Fashion Communication, and in so doing, develop your knowledge and understanding of industry practice, through learning and interaction with professionals within the fashion, media, and associated industries.
The course is designed to allow you to explore both the strategic and the creative facets of the fashion and media industries, investigating how the two work in tandem. The aim is to accommodate those of you who prefer hands-on creative subjects such as styling, art direction, or image-making; as well as those of you who prefer taking a more strategic or business-minded approach, plus of course, those who want to look at fashion from both perspectives.
The key aims of the programme are to:
- Introduce you to the social, cultural, economic, and political histories from which fashion, media, and communication practices have emerged
- Provide a platform for debate, encouraging you to explore possible and likely scenarios for the future of the fashion and media industries, with a focus on the potential for systemic and positive change
- Develop your communication skills across a variety of media, with an emphasis on the understanding of both strategic and creative outputs
- Provide opportunities for you to develop key transferable skills in research and analysis, intellectual autonomy, creative thinking, innovation, and the production of creative and strategic outputs
- Enable you to develop knowledge and understanding of industry practice, through learning and interaction with professionals within the fashion, media, and associated industries
- Support you to determine your personal and professional strengths through critical reflection, with a view to identifying and pursuing a suitable career path within fashion, media, and related industries, or continuing with further study within Higher Education.
- On completion of your BA you will also be awarded Chartered Management Institute (CMI) Level 5 Award in Management and Leadership
Our BA (Hons) Fashion Communication degree is validated by the University of Buckingham. The University of Buckingham was named the University of the Year for student satisfaction by The Times and The Sunday Times Good University Guide in 2019 and is one of only two private universities in the UK
Unique Features of the Course
The Cond Nast College has unrivalled access to the best and brightest minds in the industry, including the editorial and business teams within Cond Nast, responsible for titles including; Vogue, GQ, Glamour, Tatler, House & Garden, World of Interiors and WIRED. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industry. This creates a unique educational environment in which you will undertake your studies.
Key to the course are the Fashion Industry Placement module and the Collaborative Industry Project. These modules give you an opportunity to interact with and learn from industry professionals. You will undertake your placement for four weeks during the summer at the end of year 1, returning in the autumn when you will work on a live industry brief set by a partner company. Previous industry project partners include Vogue, Louis Vuitton, Jaguar Land Rover, Este Lauder, Cond Nast Contract Publishing, Modus PR, Manolo Blahnik, GQ, Hugo Boss, Coach, Mtier London, and Penhaligon's.