Fashion Marketing and Branding (MA)

Develop essential career skills and industry knowledge on this master’s degree in Fashion Marketing and Branding course at the University of Southampton. You’ll gain in-depth understanding of the modern fashion world and learn from our academics’ research excellence and knowledge of the sector. You’ll be based in an art school, so you can put your skills into practice through collaborative projects with fashion design students.

This UK master’s course is ideal if you’re a business, management or marketing graduate who wants to specialise in fashion. It’s also a great opportunity if you’ve studied a creative subject and want to build your business skills. If you’re already working in the industry it could help you gain new specialisms to advance your career.

On this MA you’ll develop knowledge of issues and trends in the modern fashion world such as:

• globalisation
• technological advances
• fast fashion
• sustainability

Our professional links and proximity to London mean you’ll benefit from industry exposure right from the start, with guest lecturers from famous brands and study visits to London fashion events.

Optional modules allow you to personalise your course to suit your interests or career ambitions. An individual project and report will give you the chance to demonstrate your research skills and industry insights.

We place a strong emphasis on employability, with lectures and workshops aimed at helping you move into your chosen job role. After completing this course you’ll be in the perfect position to enter the global fashion marketing and branding industry, or follow your research interests at PhD level.

Our graduates have gone on to careers with major high-street brands, in journalism, and in international advertising.

Course lead

Your course leader is Mike Bastin. His research focuses on the cultural, social and personal influences of fashion brand consumption. Read Mr Bastin’s staff profile to find out more about his work.

You'll need a 2:1 degree in a relevant subject such as:

• advertising
• architecture
• business
• communication
• economics
• fashion design
• history
• history of art
• HR
• journalism
• management
• marketing
• politics
• psychology
• public relations (PR)
• sociology
• textile design

Find the equivalent international qualifications for your country.

Subject areas that are not suitable are:

• broadcasting and hosting
• business English
• commerce
• computer science
• drama
• engineering
• finance
• fine art
• hospitality
• international economy and trade
• languages or linguistics
• law
• maths
• media
• music
• performance art
• sciences
• statistics
• theatre
• trade
• TV and film

Careers