Fashion Marketing BA (Hons), sandwich with work placement

Are you fascinated by marketing and looking to excel in the dynamic fashion industry? Our BA (Hons) Fashion Marketing degree course could be your perfect fit.

Bringing together the business excellence of our Faculty of Business and Law and the artistic innovation of our Faculty of Creative and Cultural Industries, this Fashion Marketing course will help you strengthen your business acumen with a creative approach. Explore the fundamentals of fashion marketing—from branding and visualisation to consumer behaviour—and its global significance, especially in sustainable and ethical fashion.

As you develop essential management skills, you'll gain comprehensive insight into marketing decision-making. You’ll also be able to work on real client project briefs, complete a work placement, and embark on field trips and study abroad exchanges to broaden your professional and cultural experiences.

After completing this degree, you'll have diverse knowledge of fashion business and marketing management practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.

Marketing is a core element of all fashion and creative organisations. Wherever an economy and businesses within it exist, marketing will always be in demand and open up career opportunities.

With a Fashion Marketing degree, you can work in the private, public and voluntary sectors in communications, research and enterprising. You'll thrive if you relish the challenge of networking and creating business relationships or want to work behind the scenes with analysis and data handling.

Jobs you can get with a Fashion Marketing Degree

Common career paths and industries for Fashion Marketing graduates include:

• Brand Management
• Digital and Social Media Marketing
• Public Relations and Communications
• Visual Merchandising
• Product Development and Buying
• Retail and E-commerce Management
• Market Research and Consumer Insights
• Event Management and Fashion Show Production
• Sustainability and Corporate Social Responsibility (CSR)

Jobs you can get with a Fashion Marketing degree

Common jobs for Fashion Marketing graduates include:

• Junior Account Manager 
• Brand/Campaign Assistant 
• Junior Buyer/Merchandiser 
• Assistant Consumer Insight Analyst 
• Assistant Content Creator (Social Media) 
• Digital Assistant (E-Commerce) 
• Marketing Ambassador 
• Promotion/Fashion Assistant

Startup support

If you're interested in starting your own business, our student enterprise team will be on hand to give you help, support and advice. You can even access specialist support from our Entrepreneurs in Residence to help develop your business ideas.

Continuing your studies

If you want to further your education, you can progress to a Master's in a marketing-related discipline, such as our MA Fashion Marketing, MA Digital Marketing, and MSc Digital Business Management degrees.

The research projects you'll work on during this course will help build your research expertise in business and fashion and augment your academic profile.

Placement year (optional)

After your second or third year, you can complete an optional work placement to gain professional experience and enhance your skills. It's also a great incentive for employers once you graduate.

You can work for a company, organisation or agency, or you can go self-employed and start your own business with fellow students or by yourself.

Whatever you decide – or even if you just want some employability advice – our Careers and Employability team can support you every step of the way.

Supporting your creative career

Our dedicated Careers and Employability team have extensive recruitment experience across a multitude of areas including the creative sector.

They can provide you with supporting and advice, including:

• Searching for the ideal job through their database of vacancies
• Giving tips on how to write an interesting CV that will catch employers' attention, no matter the role
• Organising mock interviews, so you can hone your technique and familiarise yourself with the recruitment environment
• Writing your startup business proposal – if you're going down the self-employment route
• Researching placement opportunities and applying for creative opportunities 

The team will continue to support you throughout your placement year and beyond, providing you with help for up to 5 years after your graduate.