Fashion Promotion and Communication BA (Hons)

This course will empower you to discover your creative self and your future role in the fashion industry. It is a creative, exploratory, flexible, and dynamic approach to fashion communications. It combines cultural and business awareness alongside creative thinking and technical skills so that you can expand your knowledge and explore ideas.

The course encourages you to pursue and practice areas of personal interest, co-create projects and take ownership of your learning. You will learn the skills of image making, creative direction, graphic design and editorial copy needed to produce visual content for fashion brands. You will also explore how technologies such as augmented and virtual reality, and the relationship between physical retail environments and online digital platforms, provide new opportunities for creating innovative brand experiences.

Successful, creative people in fashion communications can combine art and design skills with commercial understanding and project management techniques. You will therefore develop the business and management skills needed to work in teams, working on a multitude of projects and collaborative industry briefs, in preparation for a career within the global fashion industry.

If you are enrolled on the 3-year BA Fashion Promotion and Communication course, you have the option to take a year out on placement in the UK, or to select that pathway upon admission/application to the course. You will take an additional year between the second and final year of study (4 years study total) to be spent in 36 weeks of full-time supervised work placement or study abroad exchange, or a combination of both.

You will work on a multitude of projects and industry briefs that will allow you to discover your creative self and your future role in the fashion industry. You can also join our student-powered creative agency, Studio KT1.

After you graduate

Fashion Promotion and Communication offers a broad range of careers, including stylists, art directors, public relations experts, social networkers, online marketers, campaign developers, and content creators in the fashion communication, branding and advertising industries. Once you graduate, you will be ready to combine your conceptual and design skills together with a commercial understanding of the fashion industry to create relevant and effective fashion media.