Food Consumer Marketing and Product Development

Sheffield Hallam University

United Kingdom, Sheffield

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Home/United Kingdom/Sheffield /Sheffield Hallam University/Food Consumer Marketing and Product Development

Sheffield Hallam University

United Kingdom , Sheffield

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

City Campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 18,600 / year

Next Intake September-2026

Food Consumer Marketing and Product Development

About

Course summary

Gain a detailed understanding of consumer behaviour within global food systems.
Explore marketing principles that drive purchasing behaviours.
Study food composition, ingredients and processing technologies in depth.
Develop safe, nutritious and sustainable food products in state-of-the-art facilities.
Explore responsible and ethical solutions to food business challenges.

On the MSc Food Consumer Marketing and Product Development course you’ll consider sustainability, corporate social responsibility, legislative issues and business ethics. You’ll develop and apply masters-level skills – academic, research, managerial, practical, technical and analytical – all preparing you for a future career in the dynamic, fast-paced food industry.

The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Enhance your evidence-based knowledge of food and consumer science while developing practical, technical and business skills – applying them to scenarios relevant to food marketing or product development careers.

Disciplines

Food and nutrition

Requirements

Entry Requirements

Normally one of the following in a relevant subject

• an honours degree, 2.2 or above

• an equivalent recognised qualification

• an HND with significant relevant industrial experience

Relevant subjects include • business • science • social science • a food related discipline

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Work Experience Route

If English is not your first language you will need an IELTS score of 6.5 with a minimum 6.0 in all skills.

Non Work Experience Route

If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score.

Career

Future careers

This course prepares you to work in a range of food marketing, brand/account management, product development or technical roles in the food industry. Your course has embedded support from an academic to help you prepare for your future career. The University also offers workshops and support sessions.

This course prepares you for a career in: