Global Management (Digital Audience Strategy)

Arizona State University

United States of America, Tempe Junction

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200

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Arizona State University

United States of America , Tempe Junction

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Application Fee

USD 115

Campuses

Downtown Phoenix

Program Language

English

Start & Deadlines

Next Intake Deadlines17-Aug-2023

Apply to this program

Go to the official application for the university

Duration 2 year(s)

Tuition Fee

USD 53,284 / year

Next Intake 17-Aug-2023

Global Management (Digital Audience Strategy)

About

The World Economic Forum reports that empathy and collaboration are two critical abilities for a global manager's success. These abilities rely on the development of social capital, and they are equally critical for those seeking careers in digital audience strategy. This program is designed to develop social capital through field-based action learning, team-based projects and stretch assignments. Students have the ability to build sustainable trusting relationships --- the basis of social capital --- with others from diverse parts of the world by developing intercultural empathy, the ability to have an interpersonal impact and the ability to lead with diplomacy.

Digital marketing is expected to have annual growth, and advances in technology have brought programming and data analysis within reach for individuals who are far less technically trained. This has created a new class of hybrid jobs that combine digital skills with marketing and design (Burning Glass). In response to this trend, Thunderbird School of Global Management has designed the digital audience strategy concentration within the MGM degree program in collaboration with the Walter Cronkite School of Journalism and Mass Communication.

Digital Reach. Global Impact.
The concentration in digital audience strategy is designed for students interested in augmenting their digital skills in the areas of marketing, design and product development. Through a collaborative sequence of courses offered in partnership with other ASU colleges, students can combine the global management skills found in graduates of the traditional Master of Global Management with digital expertise.

Strong quantitative and qualitative research methods provide the foundation of effective digital audience strategy, and graduates of the program master the ability to conduct research to identify and reach target audiences and to demonstrate returns on investments.

The research used to identify and reach target audiences through digital audience strategy includes traditional and emerging methods such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a range of methods to inform strategy for specific outcomes.

This concentration is perfect for students who are interested in expanding and refining their digital skills in the areas of marketing, design and product development to complement a strong core of global leadership and management skills. A Master of Global Management from Thunderbird with a concentration in digital audience strategy prepares graduates to take on leadership roles around the world in industries such as entertainment, journalism, public relations, marketing and many others.

Thunderbird School of Global Management has produced unique leaders for over 75 years, leaders in every sector capable of tackling the world's greatest challenges. The alumni network comprises 45,000 graduates and 170 chapters around the globe.

Disciplines

Thunderbird School of Global Management CTB

Requirements

Entry Requirements

U.S. Bachelors Degree Equivalent: Bachelor

Degree length: 4+ Years

Transcripts issued in English: Yes

The issuing institution provides transcripts in English.

Language of documents Literal translations of transcripts and diplomas are required when the original documents are not issued in English.

An official degree certificate is required: No

English proficiency required:Yes

Diploma Supplement Available? No

When a diploma supplement is not available students need to send original language transcripts.

Document Requirements: Transcripts and Diploma issued by degree granting institution

Fee Information

Tuition Fee

USD 53,284

Application Fee

USD 115

How to Apply

Ensure you meet admission requirements.

If you are a U.S. citizen or U.S. permanent resident student, see the graduate admission steps and requirements.

The university maintains minimum standards for consideration for admission to graduate degree programs. Applicants should review these university standards as well as application materials and timelines for submitting your application for the degree program of your interest.

Complete the graduate admission application and submit the nonrefundable application fee.

Complete the application for graduate admission, which is for degree, certificate and nondegree-seeking prospective students. If you are interested in a program in the Sandra Day O'Connor College of Law, visit the college's admission site for the application and instructions. When you complete your application for admission, you will be asked to submit your payment for the application. ASU accepts Visa or Mastercard. The application fee is dedicated to the administrative cost of processing all applications received and is not refundable under any circumstance, regardless of the admission decision, the date of filing, time of review, or if for whatever the reason the application is withdrawn or you are unable to enroll in class.

Application fee:
International: $115

Have official transcripts sent to Graduate Admission Services.

Official transcripts are certified copies of official documents from each secondary school, college, university or technical school attended. Records must include courses completed, grades or marks earned, and certificates or degrees awarded. Include a certified English translation of all documents not written in English.

You must have one set of official transcripts from every college and university from which you earned a bachelor's degree or higher sent to ASU. If your school(s) cannot send them directly to ASU, you may send them yourself, making sure they meet one of the following requirements:

Original academic credentials issued by the registrar of the institution attended, bearing the original raised or colored seal of the institution and the signature of the institution’s registrar, academic official or recognized international organization.

Photocopies of original academic credentials that have been verified as true copies of the original by a responsible official of the institution attended or by an education representative of the country’s government or embassy. Each page must bear the verifying official’s signature and stamp. Verifying officials include the U.S. consulate/embassy in your home country (e.g., U.S. consulate in India) or country-specific embassy/consulate if you are in the U.S. (e.g., Indian Consulate/Embassy in U.S.).

Photocopies of original academic credentials that have been certified by a recognized international educational organization, such as Education USA .

For more information about sending transcripts, please visit admission.asu.edu/transcripts

Note: Any document ASU receives becomes property of ASU and will not be returned to you.

Note: Photocopies certified by a notary public are not official. Scanned copies are also not accepted in lieu of original official academic documents. Exception: Scanned copies of the front and back of the degree certificates are acceptable to be emailed to [email protected]. Transcripts must follow the guidelines above to be deemed as official.

All international transcripts must be submitted in their original language accompanied by an official English translation. Translations must be literal, complete versions of the originals and must be translated by one of the following:

Issuing university or college.
Official translation service. Need assistance locating a translation service? Visit the American Translators Association to search for a translator for your target language. atanet.org
Ministry of Education, consulate or embassy.
Education USA (EdUSA).

The translation does not take the place of submitting official academic records in the original language. The translation is in addition to the official academic record. Translations may not be completed by the student. Translations certified by a notary public are not acceptable.

Mailing information
To expedite the processing of your application, please write your application reference number on all documents and envelopes submitted to ASU. Materials submitted without your application reference number will delay the processing of your application.

If sending by FedEx, DHL or UPS:
Graduate Admission Services
Arizona State University
1150 East University Drive Building C, Room 226
Tempe, AZ 85281

Provide evidence of English language proficiency.

Have your TOEFL, IELTS or PTE score sent directly to ASU, or provide proof of completion from Global Launch.

TOEFL

The official TOEFL score report can be sent directly to ASU from the Educational Testing Service. ASU's TOEFL institutional code is 4007. For information about this test and registration procedures, contact ETS at PO Box 6151, Princeton, NJ 08541-6151, USA or visit www.toefl.org.

IELTS

For information about this test and registration procedures, contact the IELTS Office, University of Cambridge Local Examination Syndicate, 1 Hills Road, Cambridge/CB1 2EU, UK or visit www.ielts.org.

PTE

For information about the Pearson Test of English, visit www.pearsonpte.com.

Global Launch

ASU accepts completion of the Global Launch the Online or Campus Immersion English Language program, the English for Graduate Admission and Achievement online self-paced course, or the English Proficiency for Graduate Studies + CEFR Certificate online course.
Submit your official test scores and any additional materials.

Please make sure all additional materials required by your department have been submitted. Even though you have submitted the application online, your application may be considered incomplete until all additional materials are received. Please note that any document ASU receives becomes property of ASU and will not be returned to you.

Official test scores
Your program may require you to have official test scores (such as GRE, GMAT, etc.) sent directly to ASU. Test scores must be received directly from the agency administering the test. Photocopies and faxes are not acceptable. Please note that ASU does not accept the GRE General Test at home.

Additional materials
See your program of interest in Degree Search or check with the department offering the degree regarding required support materials. These may include a statement of purpose or writing sample, portfolio, curriculum vitae, biographical sketch or resume, etc. Many support materials are uploaded as part of the online application for admission. Depending on your graduate program, letters of recommendation may also be requested.