Global Marketing (Top-up) BA(Hons)

University of Huddersfield

United Kingdom, Huddersfield

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505

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Home/United Kingdom/Huddersfield /University of Huddersfield/Global Marketing (Top-up) BA(Hons)

University of Huddersfield

United Kingdom , Huddersfield

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

N550

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines22-Sep-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 16,500 / year

Next Intake 22-Sep-2026

Global Marketing (Top-up) BA(Hons)

About

About the course

Reasons to study

Previous graduates from this subject area have gone on to work in organisations such as E.ON, Sainsbury's, Haribo, The Body Shop and Redrow Homes.
This course is taught by academic experts and industry practitioners and the knowledge you’ll gain can be used to help businesses stand out in a competitive market.
Study at an AACSB International accredited Business School. Globally, less than 6% of institutions offering business degrees achieve this accreditation.

Why Global Marketing?

With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business.

If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions

We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.

We look at global businesses, iconic brands, international marketing and communications. You could develop skills for an international marketing career.

Requirements

Entry Requirements

Entry requirements

Entry requirements for this course are normally one of the following:

HND or equivalent programme which includes an introduction to Business and Marketing
Foundation degree or 120 ECTS.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

English Program Requirements

English language requirements

The University’s normal entry criteria apply to all international students. For details of country-specific entry requirements please visit your home country page on our website.

The University has formal requirements for all applicants. These are normally English Language qualifications which we recognise as meeting our entry criteria. Requirements may vary between programmes, and you are advised to check these carefully when going through course listings.

The following table sets out the main qualifications we recognise and the levels that are normally required for admission. It is intended as general guidance only - the offer of a place, if it includes an English Language condition, will specify the level of English that you are required to meet.

The University of Huddersfield is pleased to accept a Pass in all four elements at the Proficiency Level of the Ascentis Anglia ESOL Language qualification as meeting the University’s English Language requirements for students from the EU.

If you don’t yet meet these requirements, don’t worry as we have an extensive Pre-Sessional English Programme(PSP) on campus.

Test	Standard required score	Validity
Cambridge English Advanced	Grade C	No expiry
IELTS (Academic)	6.0 with no lower than 5.5 in any element.	2 years
Pearson Test of Academic English (PTE)	Listening – 51 Reading – 51 Writing – 51 Speaking - 51	2 years
GCSE or GCE ‘O’ level	Grade C	No expiry
International Baccalaureate	Must have completed the Diploma with English at Higher Level	No expiry

Applicants from any of the following Majority English Speaking Countries (MESCs) will normally be considered to have met our English requirements:

Antigua and Barbuda
Australia
The Bahamas
Barbados
Belize
Canada
Dominica
Grenada
Guyana
Jamaica
New Zealand
St. Kitts and Nevis
St. Lucia
St. Vincent and the Grenadines
Trinidad and Tobago
United States of America

Please note that we will not normally waive the English Language requirement for speakers of other languages who have completed a programme of study taught in English in their home countries.

Career

Your Career

Employment prospects for graduates from this subject area remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from this subject have gone on to work for leading organisations including Hewlett Packard (HP), Asda, Lloyds Banking Group, the Co-operative Group and the NHS.**

* Percentage of graduates from this subject area who are in work and/or further study fifteen months after graduating (HESA Graduate Outcomes 19/20, UK domiciled graduates).

**Source: LinkedIn

88.4% Graduates employed*