About the course
Reasons to study
- You'll benefit from working with students from across the globe, growing your cultural awareness and network.
- Previous graduates from this subject area have gone on to work in organistaions such as E.ON, Sainsbury's, Haribo, The Body Shop and Redrow Homes.
- Our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2022). So, you’ll learn from some of the best.
Why Global Marketing?
With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if youve already studied marketing and business.
If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context well give you the opportunity to enhance your strengths in global marketing and international business.
How will you learn?
You will learn through practical application and delivered lectures, workshops, seminars and group work sessions
- Well look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
- Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
- Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
- Youll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.