Graduate Certificate in Advanced Marketing

The Graduate Certificate in Advanced Marketing program offered by the School of Continuing Studies focuses on the competencies needed to conceptualize, implement, and measure integrated marketing strategies based on consumer wants and needs. This program is designed for those working in the field who want to advance their academic background and/or those who have obtained the McGill School of Continuing Studies’ Graduate Certificate in Marketing. It explores areas of strategic marketing including integrated marketing communications, consumer behaviour, marketing strategy, services marketing, digital marketing, and marketing research and reporting.

Keywords: continuing education, grad certificate, marketing, marketing strategy, integrated marketing communication, digital marketing, strategic marketing, consumer behaviour, services marketing, marketing research and reporting

• An eligible Bachelor's degree with a minimum 3.0 GPA out of a possible 4.0 GPA
• English-language proficiency

Each program has specific admission requirements including required application documents. Please visit the program website for more details.

Visit our Educational credentials and grade equivalencies and English language proficiency webpages for additional information.