Industrial Design – Bachelor of Design

Massey University

New Zealand, Palmerston North

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240

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Home/New Zealand/Palmerston North /Massey University/Industrial Design – Bachelor of Design

Massey University

New Zealand , Palmerston North

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Wellington campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesMay-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

NZD 39,720 / year

Next Intake May-2026

Industrial Design – Bachelor of Design

About

Specialise in Industrial Design for your Bachelor of Design at Massey

Industrial design is about designing better and smarter products used in daily life. It includes practical design and study of the manufacture and use of products, equipment, and furniture.

The Bachelor of Design (Industrial Design) encourages innovative thinking and creative application of new technologies. You’ll learn how to meet social, cultural, economic, and environmental needs of people of today and the future.

You'll learn to arrive at design solutions and show them by using many materials and techniques to create models and prototypes with a professional level of finish.

Your learning is studio-project based. You'll research and design a diverse range of items from tools to kitchenware, jewellery to sporting goods, furniture to agricultural equipment. You'll learn how effective use of good design in production and marketing is an essential element in the achievement of business success.

Get the full picture

Further study

Extend your study and work on an independent research project in the Bachelor of Design with Honours or take a creative product or idea to market in the Master of Design.

Requirements

Entry Requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Massey University entry requirements

Specific requirements

This is an open-entry qualification from 2026. For 2025 entry, please see the portfolio requirements. Once you have applied and enrolled we encourage you to book a Creative Review to ensure you are on the right track.

Application closing date

For Semester One start: Applications close on 30 November, for study commencing the following year.
For Semester Two start: Applications close on 30 June.

Late applications will be considered subject to available spaces.

English language requirements

To study this qualification you must meet Massey University's English language standards.

Massey University English language requirements

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

English Program Requirements

English Evidence Academic IELTS^: 6.0 overall and minimum 5.5 in each band

English Evidence TOEFL iBT: Overall score 80, minimum 19 in Writing

English Evidence Pearson Test of English (PTE): 50 overall and minimum 42 in each communicative skills

Career

Graduates are well prepared for professional careers in fields like product design consultancies, design departments in manufacturing industries, architectural practices, social services departments, and industrial policy development in private and public corporations.

You will typically start your career as a design assistant or junior designer. You could then progress to senior or management positions in private practices or in manufacturing and construction industries. Some of our graduates have become directors of successful export-orientated manufacturing businesses, or design consultants in both New Zealand and overseas.

Graduates may also continue to postgraduate studies and further develop their design abilities, knowledge and research interests, and skills.

Many of our students have won prestigious national and international design competitions, such as the Dyson, Electrolux, Sony, LG and Red Dot awards. Graduates are working in consumer product companies such as Fisher and Paykel, Apple, Nike and Philips and creative industries such as Weta Workshop.