In today's digital business world, those who become experts in harnessing the potential of information technology will be a step ahead. By completing this specialization, B.B.A students gain the knowledge and experience to become an e-business entrepreneur, digital consultant, or a top employee in marketing, human resources, or finance operations.
Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Information Systems & e-Commerce, if they have successfully completed 4 credits from a core set of courses with a minimum grade of 65% in each course. Course topics include programming, information systems, software design and modelling, systems analytics/design, principles of online marketing, fundamentals of project management, software specification, database management, and web application development.
Program Coordinator
R. T. Hurley, B.Sc. (New Brunswick), Ph.D. (Waterloo)
