What you will study
On this course you’ll develop an understanding of intercultural communication in business, effective marketing processes and how language can be used for effective business and marketing communication in an international context.
As part of your studies, you’ll complete a project evaluating the business, communication or marketing aspects of an organisation of your choice, which will enable you to apply your knowledge and skills in a practical context.
As an alternative, you can choose to write a practice-based dissertation based on a four-week internship. You’ll be responsible for securing your own internship, but you will be supported in your search by our Careers and Employability team.
You’ll learn how to apply cutting-edge research findings, practices and methods from the study of language to marketing practice, enhancing your career prospects, employability and essential skills for the workplace.
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