International Fashion Business BA (Hons)

Course overview

This course is designed to appeal to students that are passionate about the global fashion business and are looking to explore and develop creative and intellectual skills needed to enter the dynamic fashion industry.

• The course nurtures individual creativity, business acumen and future employability aspirations/goals.
• Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.

Why you should study this course

• The common first year enables you to work alongside students doing our BA (Hons) Fashion, Brand and Communication and BA (Hons) Fashion courses, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
• The BA (Hons) International Fashion Business course is a hands-on, creative course. Fashion theory and business studies are embedded throughout module activities, whilst work you undertake is creative in its content and approach. Students on this course are able to apply sound knowledge of fashion business in a practical, applied manner; setting them apart from their counterparts.
• Outstanding creative spaces in our purpose-built Delia Derbyshire building offers collaboration space along with access to industry appropriate software to ensure you develop skills relevant to graduate roles within Fashion Business⁴.
• Beyond the shared first year, collaboration is key throughout this course. You will be encouraged to work alongside peers in other subject areas as well as external practitioners and organisations to experience real world challenges and propose real, viable solutions².
• This course, along with others in the suite of Fashion courses is highly internationally focused. You benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible. Themes included within course modules embrace this global approach and you are encouraged to consider diverse perspectives and references from the start of the course.

Careers and opportunities

Employability and graduate skills are of paramount importance throughout the industry focused course. The course has been developed with graduate goals and destinations in mind, beyond undergraduate academic success; therefore, modules at all levels are written to ensure students are graduate, and industry ready.

The course has been developed by staff with substantial industry experience and connections, which helps to ensure the content remains up to date and relevant to the needs of the changing (and ever widening) fashion industry (staff is subject to change).

At level 5, your Marketing Futures module directly prepares you to apply for industry placements of interest², and to prepare for post second-year plans.

The optional sandwich year is a real, focused opportunity to gain industry experience and helps refine your graduate goals and ensure a clear direction for your return to studies².

At level 6, through the Disruptive Futures module you’ll realise an industry facing promotional package demonstrating your employability.

The suite of Fashion courses at Coventry University are geographically located in the golden fashion triangle of the UK. Home to the design hubs of the giant fashion retailers including, George, Next, Sainsbury’s TU, Morrisons Nutmeg, Murray and a plethora of independent fashion brands including Bottle Blonde, Alien Cow, Rosie Billington, Lumpy Coffee (all Coventry University Fashion graduate start-ups) this course is well placed to offer students and graduates accessible and regional industry experiences, as well as international opportunities².