International Sports Marketing and Management (Top-up)

Teesside University

United Kingdom, Middlesbrough

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Home/United Kingdom/Middlesbrough /Teesside University/International Sports Marketing and Management (Top-up)

Teesside University

United Kingdom , Middlesbrough

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

N580

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2024

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 15,000 / year

Next Intake September-2024

International Sports Marketing and Management (Top-up)

About

Study at Teesside University International Business School

See what it's like to study at our modern, enterprising and dynamic business school

The course emphasises the complexity and dynamics of sport business and management, giving you knowledge of the integrative nature of the factors affecting management decisions.

You gain an understanding of international sports marketing and management theory, concepts, and frameworks, and learn to critically evaluate and reflect on these in practice. This multidisciplinary approach and international context, gives you a range of personal and business skills that enables you to pursue careers associated with international sports marketing and management in the private, public, and voluntary sectors.

You develop the skills and competences of future managers within sports marketing and management, making independent decisions at both a tactical and strategic level.

Core modules

Contemporary Issues in Business Management

You develop an understanding of the challenges faced by organisations and explores the controversies and dilemmas of contemporary management thinking and practice. You study three key interrelated contemporary issues facing businesses - internationalisation; technological innovation and sustainability.

Sport Branding

Firstly, you consider the context, value and concepts of contemporary sport brands, before critiquing the influence and meaning of sport brands in regards to their economic, social and cultural impact.

Strategic Sports Business Marketing

This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans

Undergraduate Business Project

The module comprises a learner-managed business project, the topic area of which will be associated with the your programme area of study. The project will provide you with an opportunity to demonstrate your capability to undertake an individual piece of research within a business context.

The project may be an investigation of a relevant issue of academic interest, an investigation of a practical business issue, or a live problem-solving project.

Undergraduate Business Research Methods Top-up

This module seeks to develop your skills in research methods applicable to business and related areas. It focuses on qualitative and quantitative research methods, and will prepare you for the Undergraduate Business Project module.

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Modules offered may vary.

All modules are delivered through blended learning, which includes a combination of face-to-face learning, online delivery and assessment, and student-led activities. The modules are supported by the University's Virtual Learning Environment and a range of digital tools to communicate, support and engage.

As well as standard essay and report assessments, the course also includes innovative module assessments such as:

business projects
case study analysis
group and individual presentations
individual assignments.

Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

Disciplines

Marketing & Events

Requirements

Entry Requirements

Community college diploma with 65% minimum

Or, holders of a a Tawjihi 65%+ average plus a recognised foundation programme

Or, holders of the International Baccalaureate Diploma with 27 points or more will be considered for direct admission to Bachelor degree courses

Career

Graduates from this programme are well prepared for careers in sports management, marketing and events with national governing bodies of sport, local authorities or other similar organisations.

Typical vocational destinations include sport business roles in a range of public, private and not-for-profit organisations. This course is also a prerequisite qualification for a range of postgraduate courses within the sports and leisure industry.

Employability is an integral component of the programme and allows you to access experiences that cannot be offered within the lecture theatre. You have multiple opportunities to undertake a series of volunteer internships on this degree. Employers underline the importance of a good degree, but also place huge emphasis on relevant experience and evidence of transferable skills. The volunteer internships are an opportunity for you to apply taught content to the workplace and to gain exposure to the industry and network with potential employers.

Fee Information

Tuition Fee

GBP 15,000

How to Apply

Undergraduate applicants can apply via the Universities and Colleges Admissions Service (UCAS). You will find advice and step-by-step guidance about their online application process on the UCAS website.