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    Internet Business

    McGill University

    McGill University

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    Canada, Montreal

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    Home/Canada//McGill University/Internet Business
    McGill University

    McGill University

    CanadaCanada , Montreal

    Key Facts

    Program Level

    Graduate Certificate

    Study Type

    Full Time

    Delivery

    On Campus

    Application Fee

    CAD 129 

    Credit point

    15 Points

    Campuses

    Main Site

    Program Language

    English

    Start & Deadlines

    Next Intake Deadlines30-Aug-2023
    Apply to this program

    Go to the official application for the university

    Duration 4 month(s)
    Tuition Fee
    CAD 999  / credit
    Next Intake 30-Aug-2023

    Internet Business

    About

    Offered by: Management & Entrepreneurship     Degree: Graduate Certificate in Internet Business

    Program Requirements

    Required Courses (12 credits)

    • CMIS 530 Digital Analytics and Targeting (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Management Information Systems : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

      Terms: Fall 2022

      Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

    • CMIS 543 Digital Customer Experience (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Management Information Systems : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

      Terms: Winter 2023

      Instructors: Harrisson-Boudreau, Jean-Philippe (Winter)

    • CMIS 544 Digital Marketing Automation, Planning and Technology (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Management Information Systems : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

      Terms: Winter 2023

      Instructors: Mottaghi, Hoda (Winter)

    • CMIS 549 Digital Media and Search Engine Optimization (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Management Information Systems : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

      Terms: Fall 2022

      Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

    Complementary Course (3 credits)

    3 credits from:

    • CCS2 505 Programming for Data Science (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Computer Science (CCE) : Tools and techniques for designing and implementing software applications by using modern programming languages relevant to data science.

      Terms: Fall 2022

      Instructors: Tajeuna, Etienne (Fall)

    • CCS2 510 Computer Network and Internet Security (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Computer Science (CCE) : Basic principles, design and performance of computer networks. Theory and technology, including network security models, cryptography protocols and standards, network security threats and types of attacks, security counter-measure strategies and tools, firewalls, access control and platform-specific security issues.

      Terms: This course is not scheduled for the 2022-2023 academic year.

      Instructors: There are no professors associated with this course for the 2022-2023 academic year.

    • CMIS 545 Cloud Computing Architecture (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Management Information Systems : Covers different cloud infrastructures and architectures in the context of deployed cloud computing systems that are appropriate for different businesses. Enables students to use key business metrics to make decisions on the suitability of applications for cloud deployment.

      Terms: Fall 2022

      Instructors: Havas, Michael (Fall)

    • CMIS 550 Fundamentals of Big Data (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Management Information Systems : Investigates big data’s enabling technologies; compares big data to traditional data models; and explores how big data enables applications such as data mining and deep learning.

      Terms: Winter 2023, Summer 2023

      Instructors: Havas, Michael (Winter)

    • CMS2 505 Quantitative Analysis Tools in Decision Making (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Management Science (CCE) : This course provides applications-oriented operations research modeling tools, such as: linear programming, integer programming, network modeling, and queuing theory. Use of spreadsheet/modeling software is an integral part of this course.

      Terms: Fall 2022

      Instructors: Kahyaoglu, Yasemin (Fall)

      • Corequisite: CMS2 500

    • CMS2 527 Business Intelligence and Analytics (3 credits)

      Offered by: Technology & Innovation (School of Continuing Studies)

      Overview

      Management Science (CCE) : This course provides a managerial and technical focus on computational and business techniques which can help to identify new business opportunities and transform an organization’s future by optimizing operational and strategic decision making.

      Terms: Winter 2023

      Instructors: Blier, Hugue (Winter)

      • Prerequisite(s): CMS2 500

    School of Continuing Studies—2022-2023 (last updated Apr. 26, 2022) (disclaimer)

    Disciplines

    School of Continuing Studies

    Requirements

    Entry Requirements

    All applicants, regardless of country of origin or educational backgrounds must meet these minimum academic requirements:

    • A Bachelor's degree (or equivalent as recognized by McGill University) in a subject closely related to the one selected for graduate work.
      • Unless otherwise noted, the Master’s program at McGill requires the completion of a four-year degree in a related area at a recognized institution. Admission to a doctoral degree requires the completion of a Master’s degree in a related area at a recognized institution.
      • The minimum Cumulative Grade Point Average (CGPA) is 3.0 out of a possible 4.0, or a Grade Point Average (GPA) of 3.2 out of 4.0 in the last two years of full-time studies. In some departments, however, a higher CGPA is required for admission. Consult your program requirements for details.
      • Your educational credentials will be assessed for equivalency with a McGill University degree. Please consult the Degree Equivalency page for more information.
    • Proficiency in English: The primary language of instruction at McGill is English. You may make arrangements to write papers, examinations or theses in French, except in cases where knowledge of the English language is one of the objectives of the course. Prior to admission, you may need to demonstrate an adequate level of proficiency in English. For more information, visit the English Language Proficiency page.

    Fee Information

    Tuition Fee

    CAD 999 

    Application Fee

    CAD 129 

    How to Apply

    1. Apply online

      • For a non-refundable fee of $129.03, you can submit up to two applications in the same term to two different programs. Certain programs require additional fees.

      • Do not select both the Thesis option and the Non-Thesis option for the same program as you can make this change after submitting your application.

        If applying to Mechanical Engineering or Masters of Engineering, you must apply to both the Thesis option and the Non-Thesis option if you want to be considered for both.

      • You can stop and save your progress at any time. The application will only be processed once you have submitted.
      • Once you have submitted your application an acknowledgement will be sent to the email address you have included in your application. You will be able to track your application via the online application system
      • Submit your supporting documents online. You must upload copies of your transcripts from each university-level institution you have attended, as well as other documents stipulated by the department you have applied to. A list of the required documents will be accessible on the online application system. Additional supporting documents submitted by mail or email will not be included in your application.

    2. Submit your supporting documents

      Applicants are required to provide supporting documents with their application. You should upload all supporting documents except for official transcripts, test scores and letters of recommendation. McGill will request letters of reference on your behalf from referees you identify on the application form.

      For any additional application instructions or details about the documents being requested (i.e. Statement of Purpose, Writing Sample, Academic C.V.), please refer to the program page for the academic unit you are applying to. If you have any additional questions or concerns, please do not hesitate to contact the department you have applied to.

    3. Submit your test scores

      Where applicable, arrange for test scores (TOEFL, GMAT, GRE) to be sent to McGill directly from the testing agency. You must indicate the McGill University institution code: 0935

    McGill University

    Internet Business

    McGill University

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    Canada,

    Montreal

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