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MA Advertising

University of the Arts London (UAL)

United Kingdom, London

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Home/United Kingdom/London /University of the Arts London (UAL)/MA Advertising

University of the Arts London (UAL)

United Kingdom , London

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

London College of Communication

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2022

Apply to this program

Go to the official application for the university

Duration 1.3 year(s)

Tuition Fee

GBP 23,610 / year

Next Intake September-2022

MA Advertising

About

On MA Advertising, youll develop knowledge and critical analyticalskills to explore the diverse landscape of both the traditional and emerging marketing communications and media industries.

Working across the rapidly changing ecology of advertising and promotional communications, youll work with tutors and industry partners to consider current challenges, develop your creative practice and refine your strategic understanding of advertising effectiveness. Youll apply a mix of both innovative and traditional thinking and research methods to generate insight, solve problems and develop creative solutions, developing a transferrable skillset for your career or future study.

What to expect

Youll use innovative approaches to research audiences, map user journeys and develop strategic insights into effective advertising and creative campaigns.
Youll read, think, make and write, engaging with industry news and commentary alongside academic research and critical theory.
Youll explore technologies that can be used creatively to make films, cut-through images, augmented reality apps, or voice bots.
Youll discover and create new forms of content and content relationships fit for a complex future. Youll push the boundaries of marketing communications briefs, challenge norms, and develop your ethical and reflective professional practice.
Your Final Major Project will consolidate your learning through an in-depth exploration of a chosen challenge or issue.
Throughout your course, your taught units will be supported by a range of other activities including visiting speakers, live briefs, book clubs, and Adobe Suite classes.

Work experience and opportunities

Our industry connections are well-developed and evolve as the landscape reconfigures and expands.

We work closely with strategic industry partners to introduce you to the latest thinking around creative problem-solving. You'll have opportunities to create, collaborate and communicate, attend guest lectures and work on live industry briefs.

In the past, our students have worked on projects to:

Research audiences for voice assistants like Alexa with New York conversation design agencyXandra, and develop voice prototypes alongside media agency network,MediaCom
Develop research reports for global consultancy Genius Steals around current industry issues and technologies including 5G, SmartOut-of-home, experiential marketing and creative data
Produce creative campaign solutions to live briefs from One Young World, Procter and Gamble (P&G) and Water Aid.

Were closely aligned with LCCs Branded Content Research Hub, an international network of academics, industry practitioners and civil society that investigates practices and regulation in branded content. The Hub is supported by the Branded Content Marketing Association.

Youll also have the option totakeanindustry qualificationin digital marketing at a reduced ratethrough our accreditationbytheInstitute of Data and Marketing (IDM).

Mode of study

MA Advertising is in Full Time mode which runs for 45 weeks over 15 months. You will be expected to commit 40 hours per week to study.

Requirements

Entry Requirements

An applicant will normally be considered for admission if they have achieved an educational level equivalent to an honours degree, preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects.

This educational level may be demonstrated by:

Honours degree (named above);
Possession of equivalent qualifications;
Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

APEL (Accreditation of Prior Experiential Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

Related academic or work experience
The quality of the personal statement
A strong academic or other professional reference
OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

Language requirements

All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score.

IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills.
If your first language is not English, you can check you have achieved the correct IELTS level in English on the Language Requirements page.

Selection criteria

Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:

Evidence of prior knowledge and/or experience of advertising that would indicate potential to successfully complete the programme of study
An academic or professional background in a relevant/ related subject
An evident commitment to developing creative practice whilst academically engaging with the subject
Effective communication of intentions, purposes and issues

English Program Requirements

All students need to show proof of their English language ability to enrol at UAL. Most students from outside the UK need to submit an English language test as proof of their language ability.

If you need help to reach the required language level, UAL's Language Centre offers a range of English courses and a Presessional course for students with a conditional or unconditional offer. Current students at UAL, progressing to the next level of university study (e.g. from Foundation to BA) can take UAL's Progress Test to achieve the IELTS score required for the next level.

To find out if you are exempt from English language testing, please read exemptions from language testing at the bottom of this page.

English language tests

Your English language requirement is generally expressed as an IELTS score but UAL accepts several other English language tests in addition to IELTS.

Where we state 'IELTS Academic for UKVI', you must provide a certificate for this test. IELTS Academic (not for UKVI) cannot be used to support a student visa application for these levels of study. The University does not accept IELTS General or IELTS General for UKVI for any level of course.

Please note that you must achieve the required language scores - overall and all 4 skills (unless the test provider exempts you from sitting a skill on the basis of disability) - from a single sitting of a test examination. We cannot accept a combination of 'best' scores from multiple test results.

Please note that if you take a Cambridge IGCSE exam, you must provide 2 documents:

The Certificate
The Certifying Statement for CEFR. You will need to request this and pay the fee.

Minimum IELTS scores

Our IELTS requirements vary depending on the course and level of study. The requirement for each course is shown on the individual course pages.

Jump to minimum scores for:

Courses that require IELTS 5.0
Courses that require IELTS 5.5
Courses that require IELTS 6.0
Courses that require IELTS 6.5
Courses that require IELTS 7.0
Courses that require IELTS 7.5

Career

MA Advertising will give you the practical and critical skills to compete for jobs in advertising, digital and media agencies, and to work client-side with brands and businesses as well as with start-ups. Your hybrid creative-strategic skills will make you uniquely qualified to deal with emerging roles in the industry.

Your focus on the future, your portfolio and Final Major Project will give you a unique story to tell to potential employers. Recent graduates have gained creative and planning roles with agencies including Grey, Adam & Eve, BBDO and Karmarama. Others have jobs as data analysts, creative-strategists and content leads with emerging and established businesses including Bandstand, The Information Lab, Hotels.com and Unruly.

Fee Information

Tuition Fee

GBP 23,610

How to Apply

All applications will be considered by the course team who will consider key elements when making a decision on your suitability to join the course:

Firstly they will look at your qualifications and transcript (or projected results).
Secondly, they will review your personal statement, portfolio and study/project proposal.
There is no requirement for an academic or professional reference.

Required information for postgraduate course applications

Before you apply, please take time to read the guidance below. You will be asked to provide the following items and upload documents when completing the online application form:

Personal details (including full name; date of birth; nationality; permanent address and English language level)
Current and/or previous education and qualification details
Employment history
CV
Personal statement

Please note: we will ask you for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas). Read our immigration and visa information to find out if you need a visa to study at UAL.

You can only apply to the same course once per year. Any duplicate applications will be withdrawn. Read the UAL international application advice for further information on how to apply.

Extra information required for applications to this course

Portfolio.
Video task.
Study / project proposal.

Start your application now

There are 2 ways international students can apply to a postgraduate course:

Through one of our official representatives in your country
By direct application

The application form can be saved as you fill it out, so you do not need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

External Student Transfer Policy

If you are currently studying at another institution and have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Communication, you can apply to transfer.

The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible.

Further information about the external student transfer policy can be found on the Office for Students Information page.

CV

Please provide a CV detailing your education, qualifications and any relevant work or voluntary experience. If English is not your first language it is important that you also include in your CV details of your most recent English language test score.

Personal statement advice

You’ll be asked to complete a personal statement describing why you want to study on MA Photography.

Your personal statement should describe what you specialised in during your undergraduate course , why you now want to study on MA Photography at LCC, and what you are hoping to do after the course.

The majority of our students have studied either BA Photography or other lens-based/fine-art subjects before applying to our course.

If you didn’t previously undertake a BA Photography course, please explain why you feel that you meet the academic criteria needed for further study in this subject area.

Project proposal advice (250 words maximum)

Your Project Proposal should be a feasible, researched outline of the intended project you plan to photograph during your time on the course.

This should include how you plan to develop your project, and also provide a sense of subject matter, visual style, conceptual approach and associated research, as well as your existing knowledge of contemporary fine art photography.