This dynamic practice-based course is for students who will become industry leaders in fashion media and communication, disrupting existing approaches within and across the ever merging fieldsby engaging with emerging technologies to bring innovative creative practice to fashion environments, experiences, events and installations.
Through design thinking, prototyping, and entrepreneurship, the course explores the opportunities offered by emerging technologies for the envisioning, planning and design of virtual and mixed reality environments, AI and platform systems, hybridised fashion installations, event and curatorial interventions, as well as strategic and speculative initiatives.
As the rate of technological, social, and climate change continues to intensify, and the economic activity of the creative industry shifts towards designing experiences, the demand for design professionals with the technical, creative, and critical skillsets capable of effectively responding to the unique openings and challenges facing the 21st century has never been greater. Positioning itself at the intersection of this new paradigm, MA Fashion Media & Communication aims to furnish you with the skills, methods, and professional confidence to push boundaries and innovate new approaches to creative practice.
MA Fashion Media & Communication actively fosters a learning environment built on collaboration, curiosity, and diversity. Working with the colleges pioneering research centres and labs including the Digital Anthropology Lab, The Digital Learning Lab,and the Fashion Innovation Agency you will engage with an expansive range of media, methods,and contexts that encourage agility, ideation, and resilience. In addition to developing the necessary creative,technical and soft skills, you will strengthen your critical capacities, as well as learn contemporary organisational and workflow methods such as project management, system logistics, entrepreneurship, and social engagement.
Organised into three sequential stages, Explore, Situate, and Integrate, the course curriculum is composed of a series of distinct practice-based units that blend individual and group work through a combination of rapid sprint briefs and in-depth investigations. In stage 1: Explore, you will be introduced to the core theories, skills, and methods of the course through an exploratory engagement with emerging technologies. Stage 2: Situate, enables you to use this knowledge to begin defining your own creative pathway by situating it within an applied strategic design context. Stage 3: Integrate,synthesises your expanding skills and your evolving individual creative voice by enabling you to identify, develop, and realise your own extended research-driven, practice-based Masters Project.
Equipped with the professional confidence and a diverse skillset that is fit for the demands of the 21st century, you will be ideally placed to enter the emerging areas of the creative industries and forge new modes of working through the cultivation of unique creative practicesthat can be applied in a range of contexts. Prospective roles include experiential design creative direction, product and service design as well as organisation and environmental design, design research, and strategic foresight.
