MA in Social Media Communications

Dublin City University

Ireland, Dublin

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Dublin City University

Ireland , Dublin

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

DC614

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines12-Jan-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

EUR 17,200 / year

Next Intake 12-Jan-2026

MA in Social Media Communications

About

Overview

Digital media and networked technologies have transformed the ways we share and distribute information, understand the past, participate in politics and interact with each other. The MA in Social Media Communications examines the complex impact of social media and the internet on multiple aspects of social and political life. These questions are vital as digital media have become more central to communication and information ecosystems, as well as our everyday existence.

The digital world has changed the terms of engagement in areas as diverse as business, politics and culture: while it can act as a force for good in democratising participation, cultural production, and sharing, it can also be exploitative, introducing new forms of control and surveillance.

The MA in Social Media Communications addresses the way in which social media and connected technologies pervade all aspects of our personal lives, habits and identities, the way in which we relate to and coexist with other people, and the way in which we work and do business. It also reflects on the power hierarchies and tensions that result from the ongoing engagement with these networks by politicians, journalists, platform owners and the public.

Requirements

Entry Requirements

General Entry Requirements

For admission to the MA in Social Media Communications programme, successful applicants will have:

• A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent,

• Applicants with appropriate combinations of professional qualifications and experience may also be considered. This includes discipline-specific knowledge and know-how; transferable skills; basic research competency; personal effectiveness.

• Recognition of Prior Learning (RPL) applicants are required to submit a cover letter along with their application under the Transcripts section of the portal, affirming their intent to apply for RPL. For more information on RPL see here.

• International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.

English Program Requirements

Postgraduate Taught Programmes Note: In exceptional circumstances, results in examinations other than those published may be accepted as proof of competence in English language for postgraduate taught programmes.

This may include:

Non-native speakers of English who in the past two years have completed their school education through the medium of English in a country where English is the official language. For example, applicants who have successfully achieved a 06/H7 in Leaving Certificate English, a Grade D in A Level English or an examination deemed as an equivalent by DCU.
Applicants who have completed their undergraduate degree in the past two years, in a country where English is the official language.
Applicants who have recently lived in a country where English is the official language for at least four years and been employed in a professional role that required a high level of written and verbal communication. Applicants will be required to provide specific documentation to evidence this e.g. residency documentation, employer statement.

Research Programmes Note: Faculty of Engineering & Computing and Faculty of Science & Health

In exceptional circumstances, results in examinations other than those published may be accepted as proof of competence in English language for research programmes in the Faculties noted above.

For further details about DCU English Language Requirements, please contact DCU Admissions.

Career

Careers & Further Options

Careers

Graduates of this program can be confident of job opportunities and employment in various media-related sectors or communication roles in other industries. They can also expand their career prospects in their current field. This programme is valuable for individuals wanting to update their skills, specialise in the field of communication, or transition into more socially and communicatively focused roles.

Additionally, the MA in Social Media Communications provides an excellent route for further academic progression and a research-focused career.

Career Prospects

Social Media Specialist

Digital Campaign Strategist

Engagement Coordinator

Social Media Analyst

Researcher in Digital Media and Communications

Online Community Manager

Digital Policy Officer

Digital Content Specialist

DCU Career Services

"DCU graduates are highly sought after by employers. Our Graduates work in environments ranging from large multinationals to SMEs, family businesses and start-ups across every sector.

DCU Careers Service has a number of learning and development initiatives in place for our students, giving them the skills they need for a successful career path."

Go to our Careers site to find out more about career planning, our mentorship programme, skills development and online resources for students when working on CVs and making applications.