Management in Business Administration – Collateral Option – Workforce Analytics Track

Management is a broad field that focuses on the planning, organizing, leading, and controlling of an organization's resources where the ultimate objective is to ensure that the organization achieves and sustains a competitive advantage. The Management Major can be earned through three different tracks of study with distinct career outcomes. The Leadership and Organizational Effectiveness (LOE) track prepares students to create value within existing organizations by managing business opportunities that foster new revenue growth. Leadership and Organizational Effectiveness career outcomes include corporate management trainee programs, project-based work, consulting, and general management. The Entrepreneurship and Emerging Enterprises (EEE) track gives students the content and skills for creating and managing new, early-stage, and high-growth organizations. This track prepares students for opportunities in start-ups and growth businesses, and family-owned firms – including for-profit and not-for-profit organizations. The Workforce Analytics (WA) track combines data analytics and evidence-based practice to help managers effectively leverage the workforce. Career options in this track include business analyst, workforce analyst, workforce consultant, survey analyst, and assessment analyst. A common thread throughout the Management Major is the development of important professional skills including: data-driven decision making, problem-solving, critical thinking, leadership, and communication. All students in each track are strongly encouraged to complete an internship.

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