Marketing and Brand Management, BA Hons

University of Greenwich

United Kingdom, London

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701

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Home/United Kingdom/London /University of Greenwich/Marketing and Brand Management, BA Hons

University of Greenwich

United Kingdom , London

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

N510

Campuses

Greenwich Campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

GBP 17,975 / year

Next Intake September-2026

Marketing and Brand Management, BA Hons

About

A degree that equips you with analytical and practical skills for a career in marketing strategy, brand management, sales or marketing research in business.

Based on essential marketing principles, our degree in marketing and brand management provides the skills and knowledge you need to start your marketing career. Modules taught include strategic brand management, brand communications, consumer behaviour and culture, and marketing data analytics.

You will have the opportunity to work on live briefs and gain practical experience during your studies to enhance your employability prospects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

Students graduating from this programme can take up positions including marketing manager and brand manager in multinational companies.

Requirements

Entry Requirements

Academic entry requirements

Applicants who have completed the national schooling system typically require foundation, please refer to UGIC.

For some courses, you will need to have studied relevant subjects at school/college to be eligible. Our admissions team will determine this once you apply.

English Program Requirements

Language entry requirements

For details on English language requirements, please see our English Language Requirement page.

Pre-sessional English programmes are only available to students that have completed a UKVI IELTS. Please visit our Pre-sessional English course page for more information.

Career

Careers and placements

Will I have a work placement?

This degree offers the chance to undertake a placement year - this work placement is optional, and you are responsible for arranging your placement with support from the university. Previous Greenwich Business School students have secured their placement year with organisations such as the NHS, Nomura, RSK, Charlton Athletic, Disney, Enterprise Rent-A-Car and more.

How long is my placement?

Sandwich placements are 9-12 months of full-time paid work. A sandwich year is taken between the second and third years of study.

What are the financial arrangements?

Sandwich placements are usually paid at competitive rates for entry level roles in your chosen industry. The Employability Service will only promote paid opportunities to you.

What sort of careers do graduates pursue?

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

For an outstanding alumni career profile, see Trevor Goul-Wheeker.

Are internships available?

The University’s Employability Team may advertise internship opportunities which are made available to the University and which the team feel are appropriate for University of Greenwich students. Internships are usually shorter opportunities ranging from 5 working days to 6 months and may be part-time or full-time. Depending on the nature and duration of the internship it may be something that can be done alongside study or it may be something that can only be done over the summer. If your internship is eligible, you can receive a Certificate of Industrial Studies.

Do you provide employability services?

Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more. Their service is free and tailored to ensure you have access to the best career opportunities. Find out more at: https://www.gre.ac.uk/careers