Marketing and Management with Integrated Foundation Year BSc (Hons)

Step into a world where marketing and digital analytics intertwine seamlessly, propelling you with an entrepreneurial mindset into the future of business. The BSc Marketing and Management programme takes you on a transformative journey, blending traditional marketing and management principles with the cutting-edge advancements of the digital age. It prepares you with the knowledge, skills, and mindsets for the existing and evolving marketing roles in the traditional and digital business landscape.

From influencer marketing and the rise of AI tools to the move towards flexible working, the world of marketing and management is changing. This evolution means there are lots of roles for managers and marketers to pick from in market research, PR and brand consultancy. And we’ll help you find where you fit.

Our course combines business management with marketing theory and practice. You’ll focus on the principles of marketing and management before unpicking more specialised areas. These include advertising, consumer psychology and market analytics. Campus is buzzing with conversations about our latest research on social justice, good governance and sustainability too.

Industry Engagement and Extracurricular Activities

This programme offers more than just a curriculum. Extensive engagement with digitisation and a creative approach permeates every module, preparing you for the current market and a pioneer of future trends. Students can also benefit from extensive industry engagement through networking events, internships, a year in the industry, and real-world projects. Our vibrant extracurricular activities and a plethora of opportunities to develop employability and entrepreneurial skills will see you emerge as a well-rounded, confident professional.

London Advantage

Moreover, nestled in the heart of one of the world’s most dynamic cities, Queen Mary University of London offers an unparalleled advantage for BSc in Marketing and Management program students. London, a global hub of creativity and innovation, provides a perfect backdrop for your studies. Here, creativity flourishes everywhere, from the cutting-edge startups in Shoreditch to the world-renowned advertising agencies in Soho. The city’s vibrant blend of cultures and industries creates a unique ecosystem where ideas cross-pollinate, and inspiration is never far away. As a student at Queen Mary, you’ll have the opportunity to immerse yourself in this vibrant environment, with access to industry events, networking opportunities, and real-world experiences that will enrich your education and ignite your passion for marketing and digital analytics. London is not just a place to study; it’s a living, breathing classroom that will shape your future in the most exciting ways imaginable.

Build your personal brand

Our proximity to the city means you’ll be in the right place for internships and networking events. We also love taking your learning outside of the classroom. Our academics do this by using their connections to arrange visits to companies in the city. Previous partners have included Microsoft and Facebook.

If you select the 'Year in Industry' route, you’ll have the opportunity to spend the third year of your degree on an industry placement with an employer.

We give you the tools you need to confidently step into the world of work. The teaching team also has an initiative to help you build your personal brand, so you know how to present yourself to employers and secure your dream role.

Graduate destinations

Graduating with a BSc in Marketing and Management will improve your employment prospects in this highly competitive sector. You will be well-placed to pursue roles in B2B and B2C marketing, communications, market research, public relations, brand consultancy and social media. Your studies in management will be useful to the pursuit of management positions.

You will also gain a solid grounding in business, so will be well-placed to transition into other business roles.

Recent graduates from the School of Business and Management have been hired by:

• BDO
• Deloitte
• JP Morgan & Co
• KPMG
• Standard & Poor’s
• Unilever

Read BSc Marketing and Management graduate Remmy's story. 

Career support

The School of Business and Management has a dedicated Employer Engagement and Internships Coordinator, and we run a tailored careers programme for students. In previous years, this has included business-specific workshops, industry networking events and visits to companies such as Bloomberg and Salesforce.

Our careers team can also offer:

• Specialist advice on choosing a career path.
• Support with finding work experience, internships and graduate jobs.
• Feedback on CVs, cover letters and application forms.
• Interview coaching.

Learn more about career support and development at Queen Mary.