Marketing (BSBA)

Reach Consumers Through Various Channels, Driving Sales and Revenue

As a marketing major at UCF, you gain hands-on experience with conducting market research, gathering information on consumers and competitors, deploying campaigns, increasing the bottom line and analyzing various metrics. Learn what it takes to succeed in this face-paced industry and succeed in positions ranging from global companies to local businesses.

Align your personal and professional goals with your coursework by choosing from two tracks: marketing management and professional selling. Each provides you with the hands-on training and knowledge needed to succeed in the industry.

Marketing Management Track
Gain the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research or promotion.

Professional Selling Track
Prepare for a position in business-to-business selling, with the potential to advance into either sales management or marketing management.

Upon graduation you have the opportunity to break into a variety of interesting and challenging career paths such as marketing and product management, professional selling, retailing, advertising, e-business, marketing research, sport marketing, procurement, distribution and logistics, and public relations. Continuing your education through a Master™s in Business Administration can also open more doors to career advancement and help you stand out from the competition.

Please note, the marketing degree is not eligible for a double degree with another College of Business Administration major.

Related Programs:

• Business Analytics, BSBA
• Business Economics, BSBA
• Finance, BSBA
• Integrated Business, BSBA
• Management, BSBA

• High school seniors
• High school students or graduates who earned dual enrollment credit or an AA degree but have not completed more than 11 semester hours of college coursework after high school graduation
• High school graduates who have never enrolled in college

• those who are from countries where English is the only official language;
• those who have earned a degree from a regionally accredited U.S. college or university;
• those who have earned a degree from a country where English is the only official language;
• those who have earned a degree from a university at which English is the only official language of instruction; or
• those who have successfully completed UCF English Language Institute Level 8 or higher with a grade of “B” or better at UCF Global.