Marketing & Consumer Culture

Trent University

Canada, Abbotsford

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Trent University

Canada , Abbotsford

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Peterborough

Durham GTA

Program Language

English

Start & Deadlines

Next Intake Deadlines8-Sep-2023

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

CAD 26,191 / year

Next Intake 8-Sep-2023

Marketing & Consumer Culture

About

Learn how you can make a business stand out from the crowd. With specialized expertise in marketing, you can play a significant role in helping businesses " new and old, big and small " thrive as products and services continuously enter the marketplace. This specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises " all to successfully reach and build relationships with your target audience.

Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Marketing & Consumer Culture, if they have successfully completed 4 credits from a core set of courses with a minimum grade of 65% in each course. Course topics include Market Research, Marketing, Advertising, Retail Marketing, Branding, Communications, Organizational Analysis, Online Marketing, and Operations Management.

Note

Students pursuing a Specialization in Marketing & Consumer Culture are strongly encouraged to develop a wider foundation in the social sciences.

Program Coordinator

A. El-Amir, B.A. (American University, Cairo), M.Sc., Ph.D. (Stirling)

Don't just study marketing " turn theory into practice through hands-on learning opportunities to market to consumers in the Peterborough and Durham regions.

Leave your mark at Trent through a fourth-year legacy project or undertake a community-based research project with local businesses
Complete 100-hours of hands-on professional experience with a local business through the fourth year placement course or consider the fourth year internship course, a 6, 8 or 12 month paid work opportunity with companies or organizations in Ontario (a break in your studies between your second last and last term) and students must return to Trent after the internship for their final term.
Compete in local and national business competitions, including Jeux du Commerce, Pitch It, Durham Ideas Den, and Bears' Lair

Disciplines

School of Business

Requirements

Entry Requirements

Tawjihi (General Secondary Education Certificate) with a minimum overall mark of 75%.

Career

Featured

Marketing Executive

Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

$20.67-$65.93/hr

Salary Range

48,900

Jobs in Canada

18,600

10YR Job Outlook

Source: Government of Canada

Career Opportunities

Marketer
Consultant
Arts Administrator
Entrepreneur

Fee Information

Tuition Fee

CAD 26,191

How to Apply

You are encouraged to apply to Trent as early as possible as some programs have limited enrolment.

Ontario secondary students will use the OUAC 101 application form at www.ouac.on.ca/101
If you are not currently registered as an Ontario secondary student, please apply using the OUAC 105 application and refer to the special application instructions below. www.ouac.on.ca/ouac-105/
Domestic students (Canadian Citizens or Permanent Residents) not currently enrolled in an Ontario high school, and wishing to only apply to Trent University, can do so through the Trent direct application If you are an international applicant or are applying to multiple universities/programs, please apply at www.ouac.on.ca/ouac-105/

The OUAC website has many helpful resources such as Frequently Asked Questions, Video Tutorials and step-by-step guides.

Access Codes:

If you are currently enrolled in an Ontario secondary school, guidance counsellors will provide you with access codes (school number, student number, temporary PIN) to access the OUAC site and application process.

All other applicants will create user profiles on the OUAC site and will not require access codes.

Admissions Forms

Below you will find links to a variety of forms to support your application to Trent University.

Release of Information (Login to MyTrent)
Extenuating Circumstances - This form can be found under the 'Academics' tab on your myTrent portal.
Intention to Upgrade - This form can be found under the 'Academics' tab on your myTrent portal.
Mature Student Supplementary Application - The form can be found under the 'Academics' tab on your myTrent portal.
Reactivation Form - Please visit the Former Trent Students webpage for further details.
Indigenous Diploma Program Supplementary Application