Marketing, Events and Tourism,PhD

Our marketing, events and tourism MPhil/PhD programme involves producing a substantial piece of original work in your chosen field. Unlike taught courses, this degree places greater emphasis on research and an original contribution to knowledge. You attend courses in your first year to develop the advanced research skills for gathering, analysing, and presenting quantitative and/or qualitative data.

Staff members in the Tourism and Marketing Research Centre can supervise research students in the areas of tourism management/studies, hospitality management/ critical hospitality, events management, (digital) marketing, advertising, media studies, and public relations. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software. We also support research in tourism policy and governance, entrepreneurship and innovation, digital tourism, responsible consumption, and wellbeing.

Academic entry requirements

For entry to our Master's programmes, you will need to have met the following:

• Bachelors Degree with 60% or GPA 2.5/4 for UK 2:2 and GPA 3/4 for UK 2:1

For some courses, you will need to have studied relevant subjects at university to be eligible. Our admissions team will determine this once you apply.

Language entry requirements

For details on English language requirements, please see our English Language Requirement page.

Pre-sessional English programmes are only available to students that have completed a UKVI IELTS. Please visit our Pre-sessional English course page for more information.