Marketing for Entrepreneurship

Carnegie Mellon University

United States of America, Pittsburgh

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Carnegie Mellon University

United States of America , Pittsburgh

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Application Fee

USD 75

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines22-Aug-2022

Apply to this program

Go to the official application for the university

Duration 2 year(s)

Tuition Fee

USD 50,320 / year

Next Intake 22-Aug-2022

Marketing for Entrepreneurship

About

The purpose of this course is to apply basic marketing principles to start-up and early-stage businesses. The differences between marketing for start-up and early-stage entrepreneurial firms and traditional large businesses are: 1) no or limited marketing budgets to fund activities such as consumer and marketing research and advertising/marketing communications; and 2) lack of readily available historical data to analyze in order to determine marketing tactics and strategies. The constrained start-up and early-stage firm must learn how to design marketing approaches that will allow it to market within a highly constrained financial environment. The course will be a flip course with in-class activities focused on project-based assignments for real start-ups. The lectures will be available on-line along with mini-long case study also on line. Topics to be covered in the course include: understanding the customer; creating a USP (unique selling proposition); marketing communications; and overcoming marketing inhibitors. The in-class activities will focus on apply-ing the principles described in the on-line lectures to the start-up/early stage companies being used for the class projects.

Requirements

Entry Requirements

GPA

3.41 Average

3.43 Median

3.03-3.76

Middle 80%

English Program Requirements

Candidates are required to demonstrate a level of competence in English to meet the admissions requirements of the university. You are required to take a TOEFL, IELTS, or Duolingo exam unless:

You attended an undergraduate institution, earning a bachelor’s degree, where the sole language of instruction was English.
You earned a graduate degree where the sole language of instruction was English. (Although not required, we do recommend that you take the English Language Proficiency exam.)

You must request that the official score be sent from the testing agency to our program for us to verify the score entered into the application. Request that the official score be sent to us using the following codes:

TOEFL Program Code: Institutional Code = 2074; Departmental Code = 02
- Pro Tip: The recommended TOEFL score is 25 on each section of the Internet-based test. The minimum TOEFL scores required to apply for admission are: Reading: 20, Listening: 20, Speaking: 20, Writing: 20
IELTS Program Code: Select Carnegie Mellon and the Tepper School of Business
- Pro Tip: The recommended IELTS score is 7 overall and 7 in each band. The minimum IELTS scores required to apply for admission are: Listening: 7, Reading: 7, Writing: 7, Speaking: 7, Overall Band: 7
Duolingo Program Code: Select Carnegie Mellon University – Tepper School of Business
- Pro Tip: The recommended Duolingo English Test (DET) score is 120 overall

Pro Tip: TOEFL and IELTS scores are valid for two years and must be valid at the time you submit your application.

Pro Tip: If you earned a degree from a non-U.S. institution, your academic documents should state that the sole language of instruction for the entire university was English in order to be eligible for a TOEFL/IELTS/Duolingo waiver. If your academic documents don’t include this, you should upload an official letter from the University Registrar indicating English as the mode of instruction for the entirety of the degree.