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    Marketing, Innovation and Technology
    Go to Dublin City University
    Dublin City University

    Marketing, Innovation and Technology

    Dublin City University

    Dublin City University

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    Ireland, Dublin

    University RankQS Ranking
    421

    Key Facts

    Program Level

    Bachelor

    Study Type

    Full Time

    Delivery

    On Campus

    Course Code

    DC240

    Campuses

    Main Site

    Program Language

    English

    Start & Deadlines

    Next Intake Deadlines12-Jan-2026
    Apply to this program

    Go to the official application for the university

    Duration 4 year(s)
    Tuition Fee
    EUR 17,000  / year
    Next Intake 12-Jan-2026

    Marketing, Innovation and Technology

    About

    Overview

    The Bachelor’s of Marketing, Innovation and Technology (MInT) can help you to be a marketing leader of the future. The degree prepares you to hit the ground running in any organisation that is committed to growing their business through technology, marketing and innovation.​​

    Rewrite the Rules

    In a world where fast-changing technologies rewrite the rules on a regular basis, MInT will give you the core marketing strategy and digital skills you need to be a capable, confident leader.

    By the end of your four years of studying MInT in DCU, you will be part of a network of ambitious, well-rounded classmates who are keen to tackle a wide range of social causes and business opportunities

    Disciplines

    Business School

    Requirements

    Entry Requirements

    Entry Requirements

    In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

    In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

    Please visit our Admissions webpage for details on course requirements or how to apply to DCU.

    Please visit our QQI FET webpage for details on DCU courses, open days, campus tours or school visits.

    To apply to DCU, please visit www.cao.ie.

    Mature entry is a competitive process. Applicants must demonstrate:

    • a genuine interest in the programme(s) they are applying for
    • academic experience and competency in their chosen field of study
    • an ability to engage and succeed on the programme

    All applicants must complete a statement of interest to be considered for the mature application route.

    For further guidance on the mature application process please see the CAO Website

    Applicants that have completed at least one year of study at NFQ Level 6, 7 or 8 at another institution may apply to continue their studies on a similar programme at DCU. There should be substantial overlap in content between the two programmes to be considered for a transfer. Results and other supporting documentation must be submitted to CAO by the closing date of 1st July. This is a competitive application process for a small quota of advanced entry places. Offers are made on a rolling basis until all places are filled. Early application is advised. Please note: Applicants should also consider applying through the appropriate route for first year entry to the programme they are interested in. This application process is only for advanced entry.

    Additional Criteria

    To be considered for advanced entry onto this programme, applicants must have achieved a 2nd or first-class honours or equivalent at NFQ Level 6,7 or 8.

    Applicants who can demonstrate some experience of working with or in innovation: or of using technology in an original way to accomplish some objective, perhaps in a school project or in a professional role, will be favourably considered.

    International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.

    English Program Requirements

    Undergraduate Applicants - Minimum English Standards

    Applicants whose first language is not English must provide evidence of equivalent competence in English Language, through their school leaving examination or in a recognised English language test. The minimum standards for entry to DCU are outlined below.

    Applicants are assessed on the results of a single sitting only.

    EXAMINATION
    Level Required
    Irish Leaving Certificate English
    O6/H7
    GCE A-Level English Language
    Grade D
    GSCE 
    Grade C 
    IELTS ACADEMIC

    Composite score of 6.5 or above, with no less than 6.0 in any one component. 

    *Scores must be achieved in one sitting.

    TOEFL
    237 (computer-based),
    580 (paper-based test)
    TOEFL iBT
    Total Score of 92
    Cambridge Certificate of Proficiency in English (CAP)
    Overall score of 180 with a minimum of 169 in all components.
    Cambridge Certificate of Advanced English (CAE)
    Overall score of 180 with a minimum of 169 in all components.
    English Test for Academic and Professional Purposes (ETAPP)
    C1
    Pearson Test of English (PTE Academic)
    63 (with a minimum of 59 in all components)
    Duolingo 
    Duolingo will be accepted with a minimum score of 120 and a score of at least 110 in each subscore. Please ensure the verification link is provided when submitting this evidence and you share your results with DCU.

    Additional Information

    1. Your English language certificate must be awarded within the two years prior to the start date of your DCU programme.
    2. English Language requirements for individual programmes may be higher than published here. Please refer to the programme page for further details.
    3. Scores on your English language proficiency test must be achieved in one sitting.

    Alternative Requirements/Evidence of Competency

    In exceptional circumstances, results in examinations other than those published may be accepted as proof of competence in English language. This may include non-native speakers of English who have completed their education through the medium of English in a country where English is the official language. Please include the details of any English language examinations and proof of successful completion when applying to DCU.

    For further details about DCU English Language Requirements, please contact DCU Admissions.

    Career

    Careers & Further Options

    Careers

    Upon completion of the degree, you’ll find opportunities in industries like consultancy, technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.

    Innovation manager
    Brand Manager
    Agency Strategist
    Brand Account Manager
    Digital Marketing Manager
    Technology Product Manager
    Insights Manager
    Client Success Manager
    Customer Marketing Support Manager
    Comms and PR Manager
    Brand Ambassador
    Digital Account Executive
    Direct Marketing Executive
    Sales Manager
    Technology Consultant

    DCU graduates are highly sought after by employers. Our Graduates work in environments ranging from large multinationals to SMEs, family businesses and start-ups across every sector.

    DCU Careers Service has a number of learning and development initiatives in place for our students, giving them the skills they need for a successful career path.

    Go to our Careers site to find out more about career planning, our mentorship programme, skills development and online resources for students when working on CVs and making applications.

    Fee Information

    Tuition Fee

    EUR 17,000 

    Application Fee

    EUR  
    Dublin City University

    Marketing, Innovation and Technology

    Dublin City University

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    Ireland,

    Dublin

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