Master of Advertising

In the Master of Advertising, you'll explore a range of evolutionary communication processes related to advertising and promotional activities, building professional knowledge and skills for today's competitive global environments.

This 2-year degree (4 years part-time) offers the opportunity to develop advanced knowledge and transferable skills in advertising. Build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.

The course is designed to turn you into a responsive professional leader with specialised knowledge of the global advertising industry. You'll be able to work collaboratively in international and interdisciplinary teams, prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) that use advertising to achieve their goals. You'll be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.

The Master of Advertising is suited for professionals seeking to expand their role within advertising, promotions and management consultancies, as well as business, government and not-for-profit organisations that use advertising and promotional tools to achieve their goals.

Upon graduation, you will be equipped to enter professional and management roles within advertising, promotions and management consultancies, as well as business, government and not-for-profit organisations that use advertising and promotional tools to achieve their goals.

This degree will prepare you for the constantly changing advertising environment and you will become a flexible and adaptable professional who is environmentally, culturally and socially aware.

You will be able to:

• conduct and/or use research, with critical insight into its validity for decision-making
• develop and/or build theories, and understand the process of theory development
• implement changed personal and organisational behaviours in the knowledge of new or changed theories
• create the conditions for more effective and efficient structures within the advertising industry
• respond effectively to changing societal demands on advertising practice.

You will be qualified to apply for roles such as:

• account service manager
• media buyer
• media planner
• strategy planner
• advertising manager
• marketing manager
• advertising data or digital analyst
• marketing communication coordinator or manager.
• advertising, market or communication researcher
• promotions coordinator or manager
• sales manager
• events manager.

You'll be equipped to enter professional and executive management roles in advertising, communications, promotions, market research, management consultancies and other business, government and non-profit organisations that use integrated communication to achieve their goals or even start your own practice.

Step 1: Find a course

Step 2: Check the entry requirements

Step 3: Collect required documents

Step 4: Submit your application

If you are applying for on-campus study in a coursework program (Bachelor, Associate Degree or Honours), use the online application system for international students. 

Remember, our team are experts in RMIT study options and how to apply, so contact the team if you need support with your application.