Master of Sport Management (Professional)

Bond University

Australia, Gold Coast

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587

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Bond University

Australia , Gold Coast

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

096696B

Campuses

Gold Coast

Program Language

English

Start & Deadlines

Next Intake DeadlinesJanuary-2026

Apply to this program

Go to the official application for the university

Duration 92 week(s)

Tuition Fee

AUD 83,540 / total(s)

Next Intake January-2026

Master of Sport Management (Professional)

About

With south-east Queensland hosting the Summer Olympic Games in 2032, there has never been a better time to pursue a career in sport management.
As a major contributor to Australia's economic growth, the sports industry is set to be supercharged over the next decade with opportunities in sport development, facilities and event management, sponsorships, sport communication, marketing and more.
Bond’s Master of Sport Management puts you in the box seat to take advantage of emerging opportunities both in Australia and overseas.
Exploring sport management from a grassroots level through to elite professional organisations, the program enhances your skills in high-performance sport management, advanced business strategies, management, international sport business, global sport law and more.
All students are encouraged to volunteer in the sport sector and may be eligible to undertake an internship with a sport organisation of their choice.
In addition to the built-in practical experience, students complete a 20-week Professional Portfolio focussed on industry experience.
At Bond, our academics are professional and elite athletes who have experienced the business of sport first-hand. You'll meet experts in sport, law, business and public relations with a wealth of industry experience and contacts to share.
With Bond accelerated three-semester-per-year timetable, the Master of Sport Management (Professional) can be completed in four semesters plus 20 weeks – a total of 92 weeks.

Requirements

Entry Requirements

Recognised 4 year Bachelor degree equivalent to an Australian Bachelor degree

4 year Bachelor degree - 4 point grading scale

Successful completion of a recognised Bachelor degree (or equivalent qualification) in any field.

Recognised 4 year Bachelor degree equivalent to an Australian Bachelor degree

4 year Bachelor degree - 5 point grading scale

Successful completion of a recognised Bachelor degree (or equivalent qualification) in any field.

English Program Requirements

English language proficiency requirements

Bond's programs are taught and assessed in English, so depending on your educational background and citizenship, you may be required to provide evidence that your English language ability meets our requirements. This may include submitting results from an approved English Language Test taken in the past two years - you can see the required results for the most common approved tests below. There are other ways to demonstrate English language proficiency and gain entry into this program, including demonstrating prior study in English, or other qualifications. If your qualification does not meet the English language requirements then you will need to provide an English proficiency test for admission.

International English Language Testing System (IELTS) Academic: International English Language Testing System (IELTS) Academic Overall score 6.5 with no sub score less than 6.0
Pearson Test of English (PTE) Academic: Pearson Test of English (PTE) Academic Overall score 58 with no Communicative Scores below 50
Test of English as a Foreign Language Internet-Based Test (TOEFL iBT): Test of English as a Foreign Language Internet-Based Test (TOEFL iBT) Overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening)

Career

Where will your degree take you?

The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more. Bond’s Master of Sport Management is designed to build on your existing skills, education and training to enable your transition to the next career level. Graduates of this program may find employment opportunities in the government, community, private and not-for-profit sectors including government, sport, tourism and recreation services, sport venue management, sport advertising, media relations, corporate partnerships and sponsorship, and marketing.

Outcomes

Sport event manager

Sport event managers are responsible for the planning and execution of local and major sport events. Other types of duties include liaising with marketing professionals for the design of event collateral, managing event personnel, collaborating with sport coaches and teams, and negotiating price points with event contractors.

Sport marketer

Sport marketers are responsible for promoting sport teams, players, and events by creating effective advertising and building brand association. Responsibilities may include securing sponsorships for sporting teams and events, advertising and promoting sporting events, building relationships with sporting organisations, as well as planning and executing integrated marketing campaigns.

Sport manager

Sport managers are responsible for the promotion and coordination of sport activities, as well as overseeing the participation, travel, and logistics of players and coaches and other special groups in sport.