Introduction

The Master of Strategic Communication (MStratCom) prepares you for a career in complex, professional media for corporations, public relations, and advocacy. You will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.

This taught Master’s is well-suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus.

The Master of Strategic Communication is offered on campus or online through Tuihono UC | UC Online.

Entry requirements

You should have achieved at least a B Grade Point Average in 300-level courses in your undergraduate degree, or have relevant professional work experience.

If English is your additional language, you are also required to meet UC's English language requirements.

For the full entry requirements, see the Regulations for the Master of Strategic Communication or use the admission requirements checker.

English language courses offered in partnership with CCEL will prepare you for study at Foundation, undergraduate and postgraduate degree level. The English for Academic Purposes (EAP) courses offered by CCEL are designed to provide you with the specific language and study skills you will need to succeed in academic study.

Further details and application form are available from the CCEL site.

Career opportunities

Graduate students of the MStratCom will have advanced skills in communications writing and editorial knowledge for different kinds of media. They will be prepared to lead professional and business communications that go out to clients, and large audiences or communities.

Strategic Communication graduates will find their skills highly valued within organisations involved in public policy and advocacy, government agencies, public relations, and also internal communications within companies.

You may also find work in a variety of fields such as news media, publishing, communications advisories, non-profit organisations, social media, and strategic marketing.