This BA (Hons) Media and Communications degree at Cardiff Met is designed to enhance your knowledge and skillset in media and communications, as well as foster a deeper understanding of media theories and their application to the world we live in today. The course is developed in a way that allows students to find their own path by covering a variety of subjects whilst enhancing professional writing and digital skills. The undergraduate media degree is unique in its design with three central pillars that form its structure: media theory; media writing; and creative digital practice.
The theory pillar provides a deeper critical engagement with the media through modules such as 'Meaning in Media', 'Media, Culture and Society', 'TV Times', 'Film Criticism', and '#Media'.
Media writing focuses specifically on writing for journalism and pr and communications. You will develop effective writing and communications skills and will be able to specialise in areas of interest such as sport/tv/fashion/food/film/science. You will also develop an ability to write content specifically for news, magazines and pr and communications organisations, such as news articles, features, press releases and campaign plans.
The final strand, creative digital practice, develops digital skills using Adobe Creative Cloud that are extremely desirable to employers in the sector. Modules such as 'Creative Digital Design', 'Mobile Filmmaking' and 'Digital Enterprise Project' provide a creative outlet whilst developing important digital skills.
Cardiff and the wider South Wales region has seen an exponential growth in the creative industries over the last ten years. It is home to a vast number of organisations employing thousands of staff as well as providing essential opportunities for creatives to build a freelance portfolio. Because of this, Cardiff is one of the best places in the UK if you want to pursue a career in media and communications.
There are plenty of opportunities for you to get out in the working world through placement and extended placement modules, as well as the option to take a sandwich year between years two and three. Our teaching team are also active researchers and industry practitioners who care about your personal and professional development.
Course information on this page relates to 2022 entry.
Effective learning, teaching and assessment methods underpin the educational aims and the learning outcomes of all of our programmes and modules. Learning and teaching methods may include lectures, seminars, workshops, tutorials, guest speakers and industrial visits. Our Virtual Learning Environment is also an integral aspect of the learning package that supports the needs of our students.
Lead lectures introduce key topics and concepts, while seminars, tutorials, workshops and practical sessions focus on the application of key concepts with the aim of enhancing the student experience and engagement. You will also meet tutors on a one to one basis. As a school, we work hard to provide student-centred learning opportunities that deliver a high quality and flexible learning environment.
Learning and teaching methods emphasise and facilitate the development of your critical reasoning, and encourage the integration of practice and theory. Throughout your programme, you will experience both tutor-led learning and self-directed methods of learning, increasing independence and reflection and encouraging you to develop a positive attitude toward lifelong learning.
Our teaching and learning methods embed the Cardiff Met 'EDGE' (Ethical, Global, Digital and Entrepreneurial) skills and you will be well equipped to demonstrate graduate attributes expected of you in an increasingly competitive world of work. We aim to help you to develop into reflective professionals and critical scholars.
At Cardiff Met you will encounter a learning experience from induction to graduation that is coherent and develops your identity within your programme of study. Specific features of the learning experience on BA (Hons) Media and Communications include:
Renowned researchers and industry experienced tutors that are integral to the learning package offered to our students.
On-campus media facilities which are utilised in order to enhance the student learning experience and apply the theoretical knowledge in a real-world setting.
Industry partnerships which are used to underpin and enhance the delivery of the programme.
A degree programme that meets employer needs.
Facilities
Excellent on-site media facilities and thriving media industries in Cardiff and the surrounding region combine with a network of media industry partners to provide a comprehensive work-related and work-based learning programme. This is designed to enable you to apply the knowledge gained from the degree curriculum in real-world settings and gain valuable experience to use as a foundation for further study or future employment.