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    MSc Digital Marketing Communications
    Go to Manchester Metropolitan University
    Manchester Metropolitan University

    MSc Digital Marketing Communications

    Manchester Metropolitan University

    Manchester Metropolitan University

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    United Kingdom, Manchester

    University RankQS Ranking
    605

    Key Facts

    Program Level

    Master by Course Work

    Study Type

    Full Time

    Delivery

    On Campus

    Campuses

    Manchester

    Program Language

    English

    Start & Deadlines

    Next Intake DeadlinesJanuary-2026
    Apply to this program

    Go to the official application for the university

    Duration 1 year(s)
    Tuition Fee
    GBP 22,500  / year
    Next Intake January-2026

    MSc Digital Marketing Communications

    About

    The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.

    Accredited by the Institute of Data and Marketing and the Chartered Institute of Marketing, this is a specialist course designed to develop your

    Course information

    Digital has transformed our lives and marketing has changed with it, keeping pace and making the most of every innovation. It’s a rapidly evolving world and, with the right skills, one that’s full of opportunity.

    This is a course that will help you discover what it takes to deliver, monitor and measure targeted digital marketing campaigns. Crucially, you will also get the chance to apply the theory in practice, whether working on your assignments, a live client brief or taking on an internship.

    Home to a flourishing creative and digital sector, Manchester is an ideal location to develop your professional portfolio. A great location to pursue a career in digital marketing.

    Flexible study

    This course has multiple start dates (September and January). No matter which start date you choose, you will study all the same units as other students, however if you opt for the January start date you will only be able to do the one-year course (without optional internship year).

    Rise with Manchester Met

    Rise is a programme available to all students at Manchester Met giving you the opportunity to earn practice credits on your degree through employment-enhancing activities. During your studies you can collect points for the activities you engage in and if you engage in enough activity you could receive recognition on your degree transcript.

    Postgraduate students can get involved in activities such as project work, workshops, volunteering and certifications. For example, you could gain certifications with the likes of Microsoft, Adobe and the Project Management Institute free of charge. Not only are these fantastic to have on your CV but they are also transferable to a wide range of careers.

    All Rise activities are organised according to themes of Digital Capabilities, Self-Effectiveness, Sustainability, Internationalisation, Enterprise and Civics. Completing a number of activities within a certain theme will also earn you micro-accreditations in the form of Digital Badges.

    To find out more about what Rise has to offer, visit their website.

    Requirements

    Entry Requirements

    Entry requirements

    You will need a UK honours degree - at least a 2:2 - or the international equivalent. We do consider any discipline, but this course is ideal for graduates of marketing, business and those who have completed marketing units on their undergraduate degree.

    Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.

    Career

    Career prospects

    By the time you graduate, you will have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.

    Employment opportunities are expanding globally. Finding roles such as a digital marketing executive, digital brand manager, social media manager, digital account manager, or as a content creator are just some of your options, you will also be able to explore roles in exciting new areas of this industry such as:

    • Digital Research
    • Digital Marketing Strategy and Planning
    • Campaign Planning and Creative Content Creation
    • SEO and CRO
    • Paid Advertising
    • Marketing Automation and Evaluation
    • User Experience
    • Consumer Journey Planning
    • Email Marketing and Customer Relationship Management
    • Digital Marketing Consultancy
    • Social Media Marketing
    • Content Marketing

    High-level operational and strategic planning roles could also be within your reach, where you may work on evolving digital campaigns. With your newly acquired knowledge and skills, you will also be able to pursue a freelance career in digital marketing communications, or even create your own agency.

    Our graduates are working in exciting roles all over the world, with local, national and international companies including:

    • BP
    • The Co-operative Bank
    • McCann
    • TBWA
    • The Hut Group
    • SE10 PR

    Fee Information

    Tuition Fee

    GBP 22,500 

    Application Fee

    GBP  
    Manchester Metropolitan University

    MSc Digital Marketing Communications

    Manchester Metropolitan University

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    United Kingdom,

    Manchester

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