MSc (Marketing Practice)

Course Overview

The MSc Marketing Practice is a unique action-based learning programme, which has successfully helped newly qualified graduates kick start their career in Marketing for over forty years.

This award-winning programme involves a 37-week paid professional Marketing work placement, six taught modules, an applied project, along with on-site visits to companies recognised as world leaders in the practice of Marketing. In the work placement, students can seek to focus on a specific area of marketing such as digital marketing, brand management, marketing analytics and inside sales, or can seek a general marketing role in a company. We strive to accommodate individual preferences and circumstances when arranging placement locations. Galway and Dublin are two of the most popular locations often chosen by students for their placements. If a student is unable to secure a placement in their preferred location, they may be encouraged to explore opportunities in alternative locations.

This is made possible by the broad range of companies who apply to take students from this programme every year, from tech start-ups to multi-nationals, across every conceivable sector, located all around the country. The Marketing Discipline at University of Galway collaborates with Irish-based companies to define challenging job specifications for students on the programme.

Time spent on the University of Galway campus includes an initial three-week ‘Marketing Immersion’ along with three subsequent workshops. Taught modules are designed to equip students with the essential knowledge and skills they need to excel in a Marketing role in an organisation today. The modules are delivered through blended learning, both on campus and online. Ongoing assignments ensure continuous learning and are designed to help students apply critical thinking, innovation and creativity in bringing value to their host companies.

To learn more about this amazing programme, click the link below to hear from our current students and graduates!

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Scholarships

J.E. Cairnes School of Business and Economics is committed to attracting high calibre students from around the world. We are offering Merit Scholarships across all of our Taught Master's programmes. To be eligible candidates must have achieved a H1 (or international equivalent in their primary degree and scholarships are offered on a competitive basis. All candidates who meet these criteria and have accepted a place on the programme are automatically considered for a scholarship. Scholarships are awarded up to 50% of the programme tuition fees. Click here to learn more.

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MSc (Marketing Practice) Personal Statement & CV Guidelines

Normally a high H2.2 degree (NFQ Level 8 or equivalent) with a demonstration of an aptitude in Marketing. Suitability for a place on the programme remains pending internal interview process. The programme is only available to EU students due to visa requirements.

Graduates are highly sought after given the strong reputation of this programme. Graduates build successful marketing careers regionally, nationally and globally in organisations across all sectors imaginable. Recruiting graduates of the programme are Google, Hubspot, SAP, IBM, Salesforce, Oracle, LinkedIn, Facebook, Yahoo, L’Oreal, Glanbia, Tesco, IKEA, AIB, Glaxo Smith Kline, Wayfair, Pathfinder, Smyths Toys and Bord Bia. Many less-well-known but equally dynamic and progressive organisations of all sizes also recruit graduates! Many start in graduate positions and quickly progress within these organisations.

Variety of Host Companies

The Marketing Discipline at University of Galway collaborates with Irish based companies to define job specifications for students on the programme. Companies of all sizes apply to become host companies on this programme, from tech start-ups to multinationals across every imaginable sector.

Mentoring

The module coordinator and Programme Director provide ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduates’ progress and performance.

Marketing Skills Training

As well as the three week induction programme, graduates return to campus for workshops. The taught modules are Marketing Practice for Sustainable Value, Website Strategy and Management, Marketing Placement, Inbound Marketing Strategy, Research Insights for Marketing Decision Makers, Digital Metrics and Analytics and Digital Sales & Marketing Alignment.

Graduates also complete an Applied Marketing Project on behalf of their host company.

Paid Professional Placement

This award-winning programme involves a 37-week paid professional Marketing work placement, six taught modules, an applied project, along with on-site visits to companies recognised as world leaders in the practice of Marketing. In the work placement, students can seek to focus on a specific area of marketing such as digital marketing, brand management, marketing analytics and inside sales, or can seek a general marketing role in a company. We strive to accommodate individual preferences and circumstances when arranging placement locations. Galway and Dublin are two of the most popular locations often chosen by students for their placements. If a student is unable to secure a placement in their preferred location, they may be encouraged to explore opportunities in alternative locations.

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