Multimedia Public Relations

Teesside University

United Kingdom, Middlesbrough

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Teesside University

United Kingdom , Middlesbrough

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesJanuary-2024

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 15,000 / year

Next Intake January-2024

Multimedia Public Relations

About

Journalism facilities

See the facilities you use when you study journalism at Teesside University

During this course you work as public relations professionals with industry partners on real-life briefs and in work-based placements. You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop their academic skills and writing. This course is primarily taught in Teesside's purpose built digital working-environments, developing your skills in building meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work, which translates globally.

The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.

We produce graduates who are confident multimedia public relations professionals, with a range of higher-level professional skills and a reflective awareness of contemporary issues in the communications field. The course focuses on new and emerging areas within the discipline, from both a practical, professional perspective and a critical, analytical point of view. We develop reflective practitioners with sophisticated transferable skills who are able take responsibility for their own future learning and development.

Core modules

Digital Platforms and Production

You develop your digital communication capabilities by developing a website around a subject of your choice.
You develop digital content and journalism using a range of technologies, social media production and optimisation, user experience and design and creative innovation.
You are assessed by 100% ICA, digital project portfolio and a 1,000 word evaluation report.

Global Brands/Local Jewels

You investigate the brand driven world we live in today and the role of PR professionals in producing it. You cover the huge commercial corporations recognised across the planet by their symbols down to the ever increasing need to curate one's personal brand and the various lenses we are seen through by friends, family, potential employers and collaborators. You gain an understanding of how their world is shaped through guided promotion and cohesive narrative.

You are assessed by 100% ICA - a critical analysis and portfolio.

Launchpad: Exit to Industry

This module supports a strategic career vision related to the media and events industries. You are supported through a series of workshops You produce a range of professional assets designed to support your career aspirations through work and analysis of practice/work related practice.
Your assessment is 100% ICA professional portfolio and exit strategy.

Master's Project: Multimedia Public Relations

You undertake a major, in-depth, individual study in an aspect of your course. Normally your project is drawn from commercial, industrial or research-based problem areas. Your project involves researching and investigating aspects of your area of study and then producing a major deliverable, which can be a purely research-led dissertation or a project, which involves the development and production of a media campaign and associated report.

Your assessment is 100% ICA.

Public Relations and Promotional Culture

This module is organised around three central themes of industry, text and audiences. Industry considers how promotional and digital communication industries work for a range of consumer, economic and political contexts. Text focuses on discourse analysis, representation, ideology, bias and multimedia interactions with promotional culture. Audiences considers the intercommunications and blurring of lines between digital communication consumers and the socio-economic and cultural impacts of promotional culture.

Public Relations: Campaigns and Creativity

You explore communications innovation and enterprise interpreting an industry led or industry standard brief. Through an iterative process of creative professional practice and strategy formation, you develop sophisticated written and verbal skills to become confident communicators, prepared to face the challenges of fast-paced modern public relations work. You work with multimedia technologies and study how social media can be an erratic but powerful platform to reach large audiences.

You are assessed by 100% ICA, pitch and campaign portfolio.

Researching Communications

You explore contemporary developments and research methods within the media industries and the impact developments might be expected to have on institutions, artefacts and audiences. You research a specific area or development within digital communication or journalism - this may be technical, economic, cultural, sociological, or based on a combination of factors - and predict future trends and directions. You develop research methods, skills and knowledge and expertise together to formulate an independent research problematic.
You are assessed through 100% ICA consisting of either a 5,000 portfolio/presentation or an essay of negotiated equivalence.

Advanced practice (2 year full-time MA only)

Internship

The internship options are:

Vocational: spend one semester working full-time in industry or on placement in the University. We have close links with a range of national and international companies who could offer you the chance to develop your knowledge and professional skills in the workplace through an internship. Although we cannot guarantee internships, we will provide you with practical support and advice on how to find and secure your own internship position. A vocational internship is a great way to gain work experience and give your CV a competitive edge.

Research: develop your research and academic skills by undertaking a research internship within the University. Experience working as part of a research team in an academic setting. Ideal for those who are interested in a career in research or academia.

Modules offered may vary.

How you learn

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

How you are assessed

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory.

You write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project.

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client or undertake a self-conceived piece of independent research and produce an extended essay under the guidance of a nominated supervisor.

Disciplines

Media & Journalism

Requirements

Entry Requirements

A bachelor degree with a minimum of 65%, 2.5/4.0 or good

Career

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.

Graduates have gone on to forge successful careers in public relations, social media optimisation and events management for a range of local and national companies.

Fee Information

Tuition Fee

GBP 15,000

How to Apply

Applying Online - Information Required to Complete Your Application

Personal Details

- Full Name, including title
- Sex
- Date of Birth
- E-mail Address
- Telephone Number
- Home and Correspondence addresses, including postcode
- Alternative email Addresses
- Country of Permanent Residence or Local Authority
- Country of Birth
- Nationality
- Ethnicity - this data will not be accessible to those making the application decision
- Type of applicant - choose from UK/EU or Overseas
- Who is entering the application - choose from Applicant, University Staff/Overseas Office or Other Third Party
- Disability
- Whether your parents/guardians have Higher Education qualifications
- Details of any previous study or application to this University

Payment of Fees

- Who is paying your fees
- Name and address of your Fee Payer
- Details of any previous funding body and previous course

Overseas Applicants Only

- Date of entry to UK/EU
- Passport Number (if you need a visa)
- Previous UK study, including details of any previous visas, overstays in the UK and visa refusals

University Staff and Office/Agent Applications Only

- School/Office Code
- Agent Code
- Agent Name
- Agent Company
- Reference Number

Qualifications

Qualifications Held (maximum of 6)
(For certain courses e.g. Summer University courses & other short courses, this information is not requested)

- Year and month awarded
- Qualification type, level and subject
- Grade
- Awarding Establishment e.g. College/University Name

Qualifications Pending (maximum of 6)
(For certain courses e.g. Summer University courses & other short courses, this information is not requested)

- Year and month of exam
- Qualification type, level and subject
- Date grade expected
- Awarding Establishment e.g. College/University Name

Highest qualification

Portfolio Details

Foreign Language Courses Only

- Qualifications and experience in chosen language
- where more than one occurence of a courses runs in paralell, indicate which group you wish to join

Professional Qualifications

- Professional/Statutory Body and Registration PIN
- Other course specific professional details as required

School of Health & Social Care courses only

- NHS PIN
- NHS Trust / Practice details
- National Insurance Number
- Assignment/Employee Number
- Line manager name and email address
- Full or part time
- Pay band
- Profession, Staff Group and Job Role
- Other course specific details as required

Social Work Practice Education courses only

- Social Work Registration Number

Erasmus Applications

Details of the Exchange Co-ordinator at Your Home Institution
- Name
- Position
- Email Address

Higher and Degree Apprenticeships

- Unique Learner Number
- National Insurance Number
- *Employer Code
- *Employer Postcode (This is your normal place of work which may be different from the company's main postcode)
- *Number of employees at this postcode
- Highest level qualifications in English language and mathematics

*Your employer should be able to supply this information

Last Two Education Establishments Attended
(For certain courses e.g. Summer University courses & other short courses, this information is not requested)

- Name and address
- Dates from and to
- Full or Part time
- Level of study

English Language Ability
(For certain courses e.g. Summer University courses & other short courses, this information is not requested)

Whether English is your first language

If not

- IELTS - score, date of exam and Test Report Form Number
- Other test - name, score and date of exam

Work Experience (maximum of 2)
(For certain courses e.g. Summer University courses & other short courses, a reduced set of employment information is requested)

- Employers name
- Job title
- Dates from and to
- Full or Part time
- Main responsibilities

Summer & Winter University Courses Only

- Whether you are enrolled or due to enrol on a college or university course
- If so, where and which course
- Whether you are thinking of starting a Higher Education course
- If so, area of interest/study
- Reason for applying to Summer/Winter University

Referee
(For certain courses e.g. Summer University courses & other short courses, this information is not requested)

- Name
- Address
- Other contact details

Note : some course will require two referees, e.g. PHD courses

Personal Statement
(For certain courses e.g. Summer University courses & other short courses, this information is not requested)

Can be uploaded as a document or entered as text

It is suggested that your statement is prepared electronically in advance of starting the application

Enrolment

Some short courses may ask you to provide enrolment information as part of the application. This will require extra details but also means you will not be asked to complete the full on-line registration process at a later date.

This data will not be accessible to those making the application decision

- Type of Term-time Accomodation
- Next of Kin Name
- Next of Kin Telephone Number
- Next of Kin Relationship
- Religious Beliefs
- Criminal Conviction Declaration

Documents currently available for upload
(For certain courses e.g. Summer University courses & other short courses, this option is not available)

- Reference
- Personal Statement
- CV
- Results
- Proof of English Language Qualifications, e.g. IELTS or TOEFL certificate
- Passport
- Previous Visas
- Previous Visa Refusals

For Research courses, the following additional uploads are mandatory

- Research Proposal
- Research Training Document
- Research Personal Statement
- Research Sponsorship/funding letter