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- New media interactive development is an RIT New Economy Major. This collection of degree programs is forward-thinking and future-forming, and helps prepare you to excel in the multidisciplinary nature of our modern, dynamic economy.
- You'll use current and emerging technologies to develop interactive web design, touchscreens, wearables, and interactive objects in a digital environment.
- Course work concentrates on programming and interactive development with classes on mobile development and alternative interfaces, website design and implementation, physical/wearable computing, game design, game development, design and media production, interactive audio, and more.
- Two blocks of cooperative education (co-op) experience provides full-time, paid career experience working in industry.
- Collaborate with students in RIT's new media design major, which focuses heavily on interactive media from a design perspective and emphasizes visual communication, 2D and 4D design, animation, and design strategy.
- Complete your studies with New Media Design Capstone I and II, a two-course, two-semester experience in which you'll work on a project for a corporate client who is seeking to identify and implement a digital solution to a challenge.
The field of new media explores new and evolving digital technologies–the internet, social software, hand-held and wearable devices, touch and gestural interfaces, the Internet of Things, virtual reality, augmented reality, and more–to create interactive and engaging digital experiences.
In the new media interactive development major, you'll learn the programming and computing skills for multiple interfaces, as well as the interactive design skills needed to create outstanding user interaction. You can focus your studies on a specific area of new media to truly explore your interests and adapt your skills to a range of emerging technologies.
What is New Media?
New media is an ever-changing form of digital communication that engages, immerses, and often entertains users.
The term new media was first coined in the mid-80s to refer to the impact computing was beginning to have on traditional forms of media, like newspapers, radio, and television. But as digital platforms began to evolve beyond the internet, new media came to encompass all types of information and entertainment accessed by our computers, phones, and tablets. New media now encompasses anything that integrates communication, computing, and technology – from social media networks (Facebook, Instagram) and music and television streaming services (Spotify, Hulu, Amazon Prime), to highly interactive digital technologies like wearables (Apple Watch, FitBit), virtual reality, augmented reality, and gaming.
A Dynamic Degree for Interactive Media Design
In the new media interactive development degree, your course work is concentrated on programming and interactive development with in depth classes on topics such as mobile development and alternative interfaces, website design and implementation, physical/wearable computing, game design, game development, design and media production, interactive audio, and more. You'll build professional-quality web sites, apps for mobile devices and tablets, and create social networking applications that connect people with technology and each other. You'll learn to program using current and emerging technologies for interactive web design, touchscreens, wearables, and interactive objects in a digital environment. In addition, course work in design principles will make the interactive experiences you build look polished and captivating. Two blocks of cooperative education experience gives you full-time, paid experience working in industry.
Compelling interactive design requires collaboration with designers. As a new media interactive development student, you'll benefit from a close partnership with students in RIT's new media design major, which focuses heavily on the design aspect of interactive media. Courses in this program address interactive media design from a design perspective and emphasize visual communication, 2D and 4D design, animation, and design strategy. Both programs share core courses in programming and design, enabling students in both majors to develop the complimentary skill sets needed for success in the industry.
Your senior year concludes with New Media Design Capstone I and II, a two-course, two-semester capstone project in which you'll team up with students from the new media interactive development major to work on a project for a corporate client looking for a solution to a digital challenge their organization faces. You'll gain the teamwork experience needed as you learn to develop, navigate, and leverage the designer-programmer-client relationship. With many courses both project- and team-based, you'll build a robust portfolio of interactive projects, positioning you well to showcase your skills, capabilities, and knowledge to prospective employers upon graduation. View samples of new media team projects to see what our teams have created.
Interested in seeing what our students can do in interaction design? View a collection of student work in the IGM Gallery.
Combined Accelerated Bachelor's/Master's Degrees
Today's careers require advanced degrees grounded in real-world experience. RIT's Combined Accelerated Bachelor's/Master's Degrees enable you to earn both a bachelor's and a master's degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.
+1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor's degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.