Print and Graphic Media Technology

What is Graphic Communications?

Graphic communications–including advertising, publications, packaging, and signage delivered through print and digital communications, package, and so much more–represents a vibrant industry that is ideal if you are interested in applied technology with a creative flair.

Brand owners, marketers, and content creators need to reach audiences to effectively communicate their information and messages. RIT's print and graphic media technology degree prepares you to manage content from concept through distribution across multiple platforms, including print, web, mobile, and social media. You'll develop a breadth of cross-channel graphic media production skills, preparing you for leadership roles in a range of industries that rely on graphic communications. You will learn skills in computer graphics, color science, imaging, and business that will prepare you for success in these dynamic and robust industries.

Graphic Communications, Packaging Graphics, Digital Media, and So Much More

Print and graphic media technology is a unique major. It reflects the convergence of media technologies that allow content to be created, formatted, stored, and shared as digital assets, printed material, and various forms of interactive digital media. This approach enables you to build skills not only in traditional publishing but also in database management, new media production, networking, and mobile communications. You will gain flexibility in producing content across multiple types of traditional and digital media.

The major also allows you to explore other areas of study, including advertising and media strategy, contemporary publishing, content management, digital imaging and pre-media, print production, print quality, and 3D computer graphics.

As part of the curriculum, you will complete in two cooperative education experiences, where you will gain hands-on experience in the graphics, packaging, and publishing industries. These full-time, paid work experiences prepare you to work with photographers, graphic designers, advertisers, content creators, and publishers to create cross-media communications that inform, entertain, and persuade. Graduates of this graphic communications major have are employed in advertising production, digital imaging, print production, content creation, and web design and development.

Combined Accelerated Bachelor's/Master's Degrees

Today's careers require advanced degrees grounded in real-world experience. RIT's Combined Accelerated Bachelor's/Master's Degrees enable you to earn both a bachelor's and a master's degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.

+1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor's degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.

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